HitPay review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
HitPay suits small businesses in SG that want an online store and a point of sale running on a free plan. The trade-off is a transaction fee of 0.4% to 5.5% taken on every payment, which is where the cost sits for sellers with thin margins.
Key facts
- Best for
- A free plan covering a store, a site and a point of sale, paid for per transaction.
- Price from
- SGD 0 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Transaction fee
- 0.4% to 5.5% (Source, checked September 26, 2026)
- Builder type
- Site, Store (Source, checked September 26, 2026)
- Legal entity
- HitPay Payment Solutions Pte Ltd (Source, checked September 26, 2026)
- Headquarters
- Singapore (Source, checked September 26, 2026)
- Founded
- 2016 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business, Enterprise
- Pricing model
- Free plan
- Official website
- hitpayapp.com
Business tools
- Price from
- SGD 0 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- Pay per transaction, no monthly fees (Source, checked September 26, 2026)
- Tool type
- Payments, POS (Source, checked September 26, 2026)
- Legal entity
- HitPay Payment Solutions Pte Ltd (Source, checked September 26, 2026)
- Headquarters
- Singapore (Source, checked September 26, 2026)
- Founded
- 2016 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business, Enterprise
- Pricing model
- Free plan
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- A free plan with an entry price of SGD 0, so a store can go live without a monthly bill
- Billing stays simple: Pay per transaction, no monthly fees
- A single account covers site and store along with payments and pos
- The company behind it, HitPay Payment Solutions Pte Ltd, has operated since 2016
Cons
- Support runs on email and help centre only, so there is no phone line for traders who need a voice
- Transaction fees of 0.4% to 5.5% come off every payment, while Mitienda Uruguay and Shafrik take 0% and 0%
- Its model is a free plan only, so there is no paid tier to upgrade to as a shop grows
Who it suits
- New sellers in SG who want a store running on a free plan
- Businesses that want site and store and payments and pos under a single account
- Traders who would rather pay per transaction than commit to a monthly fee
Who should look elsewhere
- Sellers who want nothing taken per payment, where Mitienda Uruguay and Shafrik charge 0% and 0%
- Shop owners who expect phone support, since HitPay offers email and help centre
- Teams hunting for a paid tier, since HitPay lists a free plan only
How HitPay compares
8.7 vs 9.2
8.7 vs 9.2- 8.7 vs 9.1
- 8.7 vs 9.3
8.7 vs 8.6- 8.7 vs 9.4
- 8.7 vs 9.2
- 8.7 vs 9.2
8.7 vs 9.2
8.7 vs 9.4- 8.7 vs 9.1
8.7 vs 8.5- 8.7 vs 8.7
- 8.7 vs 8.0
8.7 vs 8.7
8.7 vs 9.3- 8.7 vs 9.5
8.7 vs 9.4- 8.7 vs 9.3
8.7 vs 9.2
8.7 vs 9.2
8.7 vs 9.1
8.7 vs 9.1
8.7 vs 9.1- 8.7 vs 9.0
- 8.7 vs 8.9
8.7 vs 8.9
8.7 vs 8.5
8.7 vs 8.0
Where HitPay is available
- Available
- Australia, Malaysia, New Zealand, Philippines, Singapore
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does HitPay cost?+
HitPay runs a free plan with an entry price of SGD 0. Its usage limits are stated simply: Pay per transaction, no monthly fees. The cost set out is a transaction fee of 0.4% to 5.5%, taken per payment rather than as a monthly subscription.
What does HitPay charge on each payment?+
Every payment carries a transaction fee of 0.4% to 5.5%, and that rate is the main cost on this pricing. Because usage limits are Pay per transaction, no monthly fees, there is no fixed charge to get around, so the fee bites harder on low value orders.
What can I build and run with HitPay?+
The builder covers site and store, so a storefront and a site sit in the same place. The tools listed are payments and pos, putting payments and a point of sale in that account, and the audience it is aimed at is beginners, small business and enterprise.
Where is HitPay based and who runs it?+
The company is registered as HitPay Payment Solutions Pte Ltd and is based in Singapore, which makes it a closer fit for sellers in that market. It has operated since 2016.
What support does HitPay give?+
Support runs on email and help centre. That list holds no phone line and no live chat, so a shop needing a spoken conversation on a busy day would be better served by a rival with wider support.
How does HitPay compare with Ko-fi on fees?+
HitPay charges transaction fees of 0.4% to 5.5%, against 0% to 5% at Ko-fi. Both are cheap to enter, with HitPay's entry price at SGD 0 on a free plan, so the gap shows in what each payment costs.
Is HitPay right if Mitienda Uruguay and Shafrik charge no transaction fee?+
Mitienda Uruguay and Shafrik take 0% and 0% in transaction fees, so no cut comes off each payment there. HitPay is the pick when a seller wants a store and a point of sale together.
Sources
- hitpayapp.com checked September 26, 2026
Backs: Audience, Founded, Headquarters, Tool type
“20,000+ Businesses across industries (Ecommerce, Travel, F&B) and sizes (SMBs to enterprises)”
- hitpayapp.com/contact-us checked September 26, 2026
Backs: Support channels
“If you have questions, please email support at”
- hitpayapp.com/license-registrations checked September 26, 2026
Backs: Legal entity
“HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act”
- hitpayapp.com/online-store checked September 26, 2026
Backs: Builder type, Pricing model
“Create a website that drives sales, without a line of code.”
- hitpayapp.com/pricing checked September 26, 2026
Backs: Free plan, Price from, Transaction fee, Usage limits
“HitPay uses a pay-per-transaction pricing model. Businesses can start accepting payments without setup or subscription fees and only pay when a payment is successfully processed.”
Compiled from 5 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: E-commerce plan price.
HitPay
A free plan covering a store, a site and a point of sale, paid for per transaction.