Top CRM software compared

About Top CRM software compared

CRM software rarely fails on features and fails on what a seat costs. This ranking covers the category inside a pool of 142 brands, and the members below span creator-focused tools such as CreatorHero and Infloww, general platforms like Freshsales and HubSpot, and an open source option in Dolisoft. The trade-off that decides the order is entry price against what the plan gives you, and whether you can look before you pay. Entry prices sit against a per user median of €21.92, with a low of €1.75 and a high of €197.70 in this category. Free plans are the exception rather than the rule, at 32.3% of options, and the typical trial runs 14 days. Small businesses are the audience for 98.1% of them, and CRM is the core product for 100%. Support separates the field quietly: 69.1% offer a help centre and 41.5% answer a phone. Read each entry with the plan name beside its price, because a low rate on a bare tier says little about the tier above it.

How we picked

Members of this ranking are scored on weighted signals. Cost carries 40%, offer carries 40%, and trust carries 20%. Cost compares the entry pricing a member publishes, offer weighs plan structure, free plan and trial terms, and trust weighs support reach along with how the product is framed for the audience it names. Prices are read from published pricing pages, and each figure keeps the currency its source lists, so amounts in euro and amounts in dollars are shown side by side rather than blended into one converted number. Trial lengths and free plan terms come from those pricing pages, vendor help sites and listing pages where pricing sits behind a sign-up. Legal entities and headquarters come from vendor terms pages. Audience, product type and support channels are recorded as the vendor states them. Where a member is a partner, that member is listed first and the rest follow on score, so a partner position is a commercial placement rather than a scoring change. Ties on the signals are settled by the lower published entry price, and every member listed here offers a free plan, a trial, or both.

Our top picks

1. 10. Keap: best for Keap

   Keap is a small business CRM and automation platform.

   • Free trial length: 14 days
   • Integrations: 5,000
   • Product: CRM

   Pros

   • Automates sales, marketing and service tasks to reduce manual repetitive work
   • Manages customer lists, leads, opportunities, appointments and invoices in one place
   • Connects with more than 5,000 business apps to cut manual entry
   • Offers drag and drop tools plus pre built templates for campaigns

   Cons

   • Built exclusively for small businesses, which narrows its broader business appeal
   • Campaign creation centers on templates and automation, limiting manual custom approaches

What to look for

Entry price per seat

Start with the per user entry price, the number most buyers see first. The median in this category is €21.92, the lower quartile €14 and the upper quartile €43.85, with the full data range reading €1.75 to €197.70. Introductory prices and renewal prices are recorded as separate figures elsewhere in the data, with medians of €2.99 and €5.99, so read the opening rate and the later rate as two separate numbers.

Free plan or free trial

Only 32.3% of the options in this category carry a free plan, so a trial is the normal route in. Trial length runs at a median of 14 days, a lower quartile of 14 and a high of 60 days. A longer trial matters most where no free plan exists.

Who the product is built for

Small businesses account for 98.1% of the options, larger organisations for 41.5% and beginners for 11.3%. Creator platforms and general purpose CRMs price on a different basis, so the stated audience tells you which price list you are reading before you compare any two of them.

Support reach

A help centre appears on 69.1% of options, email on 61.7%, chat on 35.1% and phone on 41.5%. Community forums are rarer at 13.8%, so a member with a phone line stands out from a documentation only setup.

Product scope

CRM is the core product for 100% of the options, while a help desk is bundled for 25.6%. Whether service software arrives with the sales side changes what a seat is worth to a support team, and it changes the shape of the rollout as well.

Local paperwork

Tax and invoicing requirements are worth checking early. E-invoicing support appears on 90.5% of the options, VAT reporting on 9.5% and local income tax reporting on 4.8%. A CRM that ignores those rules adds manual work after go live.

Frequently asked questions

Top CRM software compared by country

• Australia
• Brazil
• Canada
• China
• France
• Germany
• India
• Ireland
• Italy
• Japan
• Mexico
• South Korea
• Spain
• United Kingdom
• United States

The data behind this ranking

All data and the CSV