Top social media tools compared

Our top picks

1. 8. Iconosquare: best for Iconosquare

   Social media management platform to schedule, analyze, report and listen across networks from one dashboard.

   • Price from: €15
   • Free plan: Yes
   • Usage limits: 10 posts per month per profile

   Pros

   • Publishes, approves and schedules content across supported networks from one dashboard
   • Monitors many real time metrics and builds custom dashboards aligned to business goals
   • Generates automated white label reports ready to present to clients or teams
   • Combines a unified inbox with tracking for mentions, competitors and hashtags

   Cons

   • Designed for three or more profiles, which adds overhead for single profile use
   • Analytics first approach prioritizes measurement over simple scheduling workflows

2. 10. Brand24: best for Brand24

   Brand24 is a social listening tool that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews.

   • Price from: $199
   • Free trial length: 14 days

   Pros

   • Tracks millions of online sources in real time across many formats
   • Segments mentions by positive, negative or neutral sentiment
   • Measures hashtag reach, engagement and influencer activity for campaigns
   • Condenses brand conversation into word clouds and shareable team reports

   Cons

   • Limits tracking to public online sources, leaving private discussion uncovered
   • Large mention volume needs filtering to surface the most relevant results