Brand24 review
Updated October 17, 2026 · ForgeCue Editorial Team
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Our verdict
For online reputation work, Brand24 is an AI social listening tool that tracks mentions, sentiment and reach across many public channels. It is built for companies and teams that want alerts, hashtag campaign reporting and shareable customer insight in one view.
Key facts
- Best for
- Teams tracking brand mentions and reputation
- Price from
- $199 (Source, checked October 17, 2026)
- Free trial length
- 14 days (Source, checked October 17, 2026)
- Audience
- Small business
- Pricing model
- Free trial
- Official website
- brand24.com
Pros and cons
Pros
- Tracks millions of online sources in real time across many formats
- Segments mentions by positive, negative or neutral sentiment
- Measures hashtag reach, engagement and influencer activity for campaigns
- Condenses brand conversation into word clouds and shareable team reports
Cons
- Limits tracking to public online sources, leaving private discussion uncovered
- Large mention volume needs filtering to surface the most relevant results
Who it suits
- Teams managing reputation and PR coverage
- Marketers measuring hashtag campaigns and awareness
Who should look elsewhere
- Businesses needing offline research or private channel coverage
What it does well
Brand24 gives you broad access to mentions across social, news, blogs, video, forums, podcasts and reviews with alerts for critical activity. You can measure brand awareness and presence through reach and engagement while benchmarking against competitors. Sentiment analysis separates positive, negative and neutral mentions and language detection keeps attention on relevant conversation. Hashtag tracking shows mention counts and campaign effects with influencer discovery, while word clouds, PR coverage reporting and customer insight views help you share findings across your organization.
Filtering large mention volumes
Large volumes of online chatter can bury the mentions that matter, so language detection helps separate relevant results from noise. Advanced sentiment analysis sorts positive and negative mentions, which lets a team react to the items that need attention first. Filtering keeps the list manageable as coverage grows across news, forums and social channels, and the sorted results support clearer decisions about messaging and customer response. Hashtag tracking adds another view, showing how a campaign spreads and which voices carry it.
Our full take
Brand24 is a social listening tool that tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews.
How Brand24 compares
- 8.5 vs 9.3
- 8.5 vs 9.1
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8.5 vs 8.0
Frequently asked questions
What does Brand24 do?+
Brand24 is an AI social listening tool for reputation, awareness and customer insight. It gives access to mentions across many online channels with reach and engagement metrics. You can review sentiment and share statistics and insights with your team.
Which sources does Brand24 track?+
Brand24 follows social posts, news, blogs, video, forums, podcasts and reviews. It draws on millions of online sources that are tracked in real time. You can filter the noise and focus on the mentions that matter for your company.
How does sentiment analysis help?+
Sentiment analysis groups mentions into positive, negative or neutral sets for review. Language detection helps you track relevant conversation in different languages. Word clouds then condense many mentions into a digestible view for faster decisions.
How does hashtag tracking work?+
Brand24 tracks hashtags and related influencer activity across public online sources. You can measure the number of mentions with a hashtag plus reach and engagement. Those metrics help you evaluate campaign effects and compare awareness over time.
What does a word cloud show about brand conversations?+
A word cloud condenses a large batch of brand mentions into a visual summary of the words people use most. It helps a team spot recurring themes without reading every item. The word cloud can be shared with colleagues who need an overview of how a brand is discussed online.
Sources
- brand24.com/prices checked October 17, 2026
Backs: Audience, Price from, Pricing model, Free trial length
“Ideal for startups and small businesses.”
- brand24.com checked October 9, 2026
Backs: Description
Compiled from 2 source pages, checked October 17, 2026. We did not open an account.
Not confirmed yet: Free plan, Usage limits.