ClickFunnels review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
ClickFunnels suits beginners and small businesses that want a site, a store and a landing page in the same funnel tool, at a starting fee of $97 with no free plan. The trade-off is the trial model rather than a free tier, and the fee sits above the cheaper picks below.
Key facts
- Best for
- Small businesses buying a single funnel builder for sites, stores and landing pages.
- Price from
- $97 (Source, checked September 26, 2026)
- Free plan
- No (Source, checked September 26, 2026)
- E-commerce plan price
- $97 (Source, checked September 26, 2026)
- Transaction fee
- 0% (Source, checked September 26, 2026)
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Builder type
- Site, Store, Landing (Source, checked September 26, 2026)
- Legal entity
- Etison LLC d/b/a ClickFunnels (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Help-centre, Community (Source, checked September 26, 2026)
- Audience
- Beginners, Small business
- Pricing model
- Free trial
- Official website
- clickfunnels.com
Email marketing
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Legal entity
- Etison LLC d/b/a ClickFunnels (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Help-centre, Community (Source, checked September 26, 2026)
- Audience
- Beginners, Small business
- Pricing model
- Free trial
Pros and cons
Pros
- Sites, stores and landing pages all come from the same builder, the site, store and landing range it publishes, so beginners need fewer separate tools.
- The ClickFunnels transaction fee is 0%, and the brand sits at 1 of 78 on that measure, so store margin is not trimmed by the platform.
- A 14 day trial gives you time to build a funnel before you pay, and the pricing is listed as a free trial model.
- Support runs on email, chat and help centre, so a help centre and a community sit alongside email and chat.
Cons
- There is no free plan, so the cheapest way in is the 14 day trial and then $97, while Ko-fi starts at $12.
- Starting price ranks 186 of 199, and the cost part of the score is 3.3, so this is where it gives ground.
- Support covers email, chat and help centre only, with no phone line among the channels.
- The e-commerce plan price of $97 ranks 146 of 160, so store buyers pay near the back of the table.
Who it suits
- Beginners launching a first funnel, since the product is built for beginners and small business and offers a 14 day trial.
- Small businesses that want a site, a store and a landing page from the same tool, the site, store and landing range it publishes.
- Sellers who care more about keeping the full amount per sale than about entry price, given the transaction fee is 0%.
Who should look elsewhere
- Not Ko-fi when the budget is the deciding factor, since Ko-fi starts at $12 against $97 here.
- Not Mitienda Uruguay if you sell into a single market and want local pricing, since its plans start at UYU 400.
- Not Shafrik if you want a much smaller starting figure on the table, since Shafrik plans start at XOF 9,900.
What you get free
ClickFunnels has no free plan, so the free part of the product is temporary rather than permanent. What you get is a 14 day trial, and the pricing page lists the model as a free trial. That is a workable way to see whether the builder suits you, but the funnel you build inside the window belongs to a subscription you have not yet agreed to. Readers on a small budget should know that before they start.
Intro and renewal prices
Entry pricing: the ClickFunnels entry plan starts at $97, and there is no free plan below that figure. The ClickFunnels e-commerce plan, the tier that adds store features, sits at $97. On the transaction fee, nothing is taken per sale, since the ClickFunnels transaction fee is 0%. Treat the 14 day trial as the intro step: the figure you meet at the end of it is the same $97 entry price, not a promotional rate that lapses.
How it compares on our data
On our data ClickFunnels sits at 186 of 199 on starting price and 146 of 160 on e-commerce plan price, so entry cost is where it gives ground. The opposite holds on fees: 1 of 78 for transaction fee is the strongest position of the measures we track. The overall score is 3.3 and the cost part alone is 3.3, the clearest summary of the trade-off.
The company behind it
ClickFunnels is run by Etison LLC d/b/a ClickFunnels, so the contract sits with a named company rather than a trading name alone. It is headquartered in the US and founded in 2013, which tells you the provider is established. Support runs on email, chat and help centre, giving you a help centre, a community, email and chat, with no phone number among them. Answers arrive in writing or live in chat, which suits readers who prefer to search at their own pace.
How ClickFunnels compares
9.0 vs 9.2
9.0 vs 9.2- 9.0 vs 9.1
- 9.0 vs 9.3
9.0 vs 8.6- 9.0 vs 9.4
- 9.0 vs 9.2
9.0 vs 9.2- 9.0 vs 9.1
- 9.0 vs 9.2
- 9.0 vs 8.6
- 9.0 vs 9.1
9.0 vs 8.7
9.0 vs 9.1
9.0 vs 9.3
9.0 vs 9.5
9.0 vs 9.4
ClickFunnels vs Wix9.0 vs 9.4
9.0 vs 9.3- 9.0 vs 9.3
9.0 vs 9.2
9.0 vs 9.2
9.0 vs 9.1
Frequently asked questions
Does ClickFunnels have a free plan?+
No. There is no free plan, so no tier is free to keep using once a trial ends. What you get is a 14 day trial on the paid tier, and the pricing page lists the model as a free trial rather than a free plan. Plan for the paid fee when that window closes.
What does ClickFunnels cost to get started?+
The ClickFunnels entry plan starts at $97. Sellers who want store features look at the ClickFunnels e-commerce plan at $97, which is the higher of the published figures. There is no free plan to try first, so the trial is the only low-cost way in.
Is the renewal price higher than the starting price?+
ClickFunnels lists $97 as its plan price, and the free trial is the only pricing mechanic given, so budget for $97 as the ongoing cost rather than a promotional rate that disappears at the end of the trial. Nothing in the pricing indicates a lower figure afterwards.
Does ClickFunnels take a cut of each sale?+
The transaction fee is free, listed as 0%, so sales keep the full amount you set. On our data that places ClickFunnels at 1 of 78 for this fee, the strongest position of the measures we track. Store margin is protected even though the plan price is not the cheapest.
What can I build with ClickFunnels?+
The builder covers sites, stores and landing pages, which is the site, store and landing set it publishes. A funnel, a shop and a simple site can all sit in the same account, useful for beginners who do not want to hold separate tools. The trade-off is a starting fee of $97.
How do I reach ClickFunnels support?+
Support runs on email, chat and help centre. That gives you a help centre, a community, email and chat, so most questions get a written answer or a live reply in the app. No phone number is listed among the support channels, which matters if you would rather talk to someone on a call.
Who is ClickFunnels built for?+
The stated audience is beginners and small businesses, the beginners and small business groups it names. If you are launching your first funnel or moving a shop online for the first time, the 14 day trial lets you build before you commit. Larger operations are not the audience it names.
Who runs ClickFunnels and where is it based?+
The service is run by Etison LLC d/b/a ClickFunnels, the named company behind the service. It is headquartered in the US and was founded in 2013, so the provider is established rather than a new entrant. Support is handled online, through email, chat and help centre.
Sources
- clickfunnels.com/pricing checked September 26, 2026
Backs: Builder type, E-commerce plan price, Free plan, Free trial length, Pricing model, Price from, Support channels, Transaction fee
“Sales Funnels ... Landing Pages ... Store ... Create a stunning online store to sell your products online.”
- clickfunnels.com/features/funnel-builder checked September 26, 2026
Backs: Audience
“Any business that wants to grow through sales funnels can benefit from ClickFunnels CRM. It's particularly valuable for entrepreneurs, course creators, coaches, ecommerce businesses, service providers”
- clickfunnels.com/terms checked September 26, 2026
Backs: Legal entity
“owned and maintained by Etison LLC d/b/a ClickFunnels”
- linkedin.com/company/clickfunnels checked September 26, 2026
Backs: Founded, Headquarters
“Founded 2013”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
ClickFunnels
Small businesses buying a single funnel builder for sites, stores and landing pages.