Wix review

Pros and cons

Who it suits

• Small businesses that need a site, a store and hosting in a single product
• Beginners who want a free plan before paying anything
• Enterprise teams comfortable with a single large platform

Who should look elsewhere

• Shoppers comparing pure transaction fee economics, where Shafrik prices from XOF 9,900 in another currency
• Sellers priced in Uruguay who prefer a local platform starting at UYU 400
• Creators wanting a simple tip page at $12 rather than a full site builder

What happens at renewal

Paid plans are sold on an introductory basis first. The intro price runs $17.77 to $159.77 over a 12 term, which is the number to anchor on at signup. The commitment is annual rather than monthly, so the price readers see at entry and the price that follows later are not the same thing. The standing entry point advertised is $17.77, and what a site costs later depends on the plan chosen, since no single renewal figure is listed. Domains are separate from plans: a .com domain costs €9.90 in the first year, and that is an entry cost for the first period rather than a recurring subscription. Buyers who price a first year on the domain figure alone will still be paying the plan after it renews, so treat the two as different commitments.

What you get free

Wix has a free plan, so a site can exist before any payment is made. The free tier is a website builder plan, and a free email marketing tool is available as part of it. Hosting is included rather than sold separately, and the free tier carries free ssl, cdn and email so the basics of security, delivery and email sit under the plan instead of as add-ons. There is a free plan rather than a timed trial, which means the site keeps existing at no cost instead of expiring. Paid plans are the other side of this: a 14 day money back period applies there, so anyone moving up from the free plan can test a paid plan for a short window first. Readers weighting entry cost should note the free plan is the cheapest route in, and the free plan is a full builder rather than a demo.

How it compares on our data

Wix sits mid table on the numbers buyers weight most here. On e-commerce plan price it ranks 111 of 160, which is the weakest of them. On price from it ranks 140 of 199, a broad set where most builders start lower. On transaction fee it ranks 73 of 78, so payments cost sits closer to the better end than entry pricing does. The pattern is consistent: the fee on a sale is competitive for its group, while the plan you buy and the commerce plan sit above the middle. The ranking set is wide, so read positions as placement in a large pool rather than as a direct gap. For anyone weighing cost against offer, this is a platform where the fee is less of an obstacle than the subscription.

The company behind it

Wix is operated by Wix.com Ltd., headquartered in Israel, and was founded in 2006. The audience it addresses runs from beginners through small business to enterprise, which is a wide span for one product. Support is the stronger side of the operation: channels cover email, chat and phone, so a reader can reach a person by phone or chat rather than by form alone. The company behind the platform is the same one that runs the hosting and the domain business, since a site, a domain and hosting can all sit with one provider. That consolidation is the main structural fact, and it is what lets a single subscription cover hosting and the site at the same time.

How Wix compares

• 

  ScalaHosting

  Wix vs ScalaHosting9.4 vs 9.2
• 

  Site123

  9.4 vs 9.2
• 

  Contabo

  9.4 vs 9.2
• W

  Weblium

  9.4 vs 9.3
• 

  20i

  Wix vs 20i9.4 vs 8.6
• C

  Create

  9.4 vs 9.4
• W

  WebHosting

  Wix vs WebHosting9.4 vs 9.2
• S

  SumUp

  9.4 vs 9.2
• 

  Krystal Hosting

  Wix vs Krystal Hosting9.4 vs 9.2
• 

  Wondershare

  9.4 vs 9.4
• E

  easyname

  9.4 vs 9.1
• 

  eSign

  9.4 vs 8.5
• N

  netart

  Wix vs netart9.4 vs 8.6
• B

  BizzBox

  9.4 vs 8.7
• O

  Omneky

  9.4 vs 8.0
• 

  jalbum

  9.4 vs 9.3
• I

  iubenda

  9.4 vs 9.5
• 

  HostPapa HK

  Wix vs HostPapa HK9.4 vs 9.4
• R

  Readdy

  9.4 vs 9.3
• 

  Hostinger

  9.4 vs 9.2
• 

  Hostinger Website Builder

  9.4 vs 9.2
• 

  Riverside

  9.4 vs 9.1
• 

  Pubrio

  9.4 vs 9.1
• D

  DropXL

  9.4 vs 9.0
• TM

  Troop Messenger

  9.4 vs 8.9
• 

  Twizzlo

  9.4 vs 8.9
• 

  MeetGeek

  9.4 vs 8.5
• 

  ImagineArt

  9.4 vs 8.0

Frequently asked questions

Sources

• support.wix.com/en/article/wix-payments-processing-fees-7... checked September 26, 2026

  Backs: Transaction fee

  “Credit/Debit Card (excl. American Express): 2.9% of the transaction amount + 0.30 USD”

• wix.com checked September 26, 2026

  Backs: Usage limits

  “Create a Free Website”

• wix.com/about/terms-of-use checked September 26, 2026

  Backs: Legal entity

  “a binding and enforceable legal contract between Wix.com Ltd. and its affiliated companies and subsidiaries worldwide”

• wix.com/about/us checked September 26, 2026

  Backs: Audience, Founded, Headquarters

  “from businesses and creators to agencies and enterprises”

• wix.com/domains/domain-pricing checked September 26, 2026

  Backs: .com first year

  “Starting price for 1 year - .com - EUR 9.90”

• wix.com/features/email-marketing checked September 26, 2026

  Backs: Free plan limits

  “Free Email Marketing Tool”

• wix.com/free/web-hosting checked September 26, 2026

  Backs: Data centres, Features, Hosting types, Uptime guarantee

  “This network consists of three data centers situated in the U.S. and Europe, along with over 200 Content Distribution Network (CDN) nodes”

• wix.com/plans checked September 26, 2026

  Backs: E-commerce plan price, Free plan, Intro price, Intro price term (months), Pricing model, Money-back period, Price from, Support channels

  “Core $29.77 mo (Basic eCommerce)”

• wix.com/website/templates checked September 26, 2026

  Backs: Builder type, Templates

  “Type: One Page, eCommerce, Portfolio & CV, Blog”