Ghost review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Ghost suits small businesses that want a site plus a newsletter and would rather keep every sale, since it lists a 0% transaction fee while plans start at $18 on free trial. Budget for a subscription: there is no free plan, and the 14 day trial ends on its own.
Key facts
- Best for
- Small businesses that want a site and newsletter billed together, with no cut of each sale.
- Price from
- $18 (Source, checked September 26, 2026)
- Free plan
- No (Source, checked September 26, 2026)
- Transaction fee
- 0% (Source, checked September 26, 2026)
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Builder type
- Site (Source, checked September 26, 2026)
- Legal entity
- Ghost Foundation (Source, checked September 26, 2026)
- Headquarters
- United Kingdom (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free trial
- Official website
- ghost.org
Email marketing
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Legal entity
- Ghost Foundation (Source, checked September 26, 2026)
- Headquarters
- United Kingdom (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre, Community (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free trial
Apps and profiles
- Elsewhere
- WikidataWikipediaLinkedInXgithub.com
Pros and cons
Pros
- No per-sale cut, with the transaction fee at 0%.
- A 14 day free trial gives time to set up the site before paying.
- Support covers email, help centre and community.
- Ranked 1 of 78 brands on transaction fee.
Cons
- There is no free plan, so the 14 day trial is the only free stretch before a subscription starts.
- An entry price of $18 places Ghost at 141 of 199 on price from.
- Support runs on email, help centre and community, with no live chat or phone in the list.
Who it suits
- Small businesses and larger organisations, the small business and enterprise Ghost is built for.
- Anyone weighing a subscription against a per-sale cut, with the transaction fee at 0%.
- Trial-first buyers, who get 14 days with the site builder before deciding.
Who should look elsewhere
- Ko-fi, for a lighter entry price, since it starts at $12 against Ghost at $18.
- Mitienda Uruguay, for anyone budgeting in local currency, since its plans start at UYU 400.
- Shafrik, for a different cost band, since it starts at XOF 9,900.
How Ghost compares
8.9 vs 9.2
8.9 vs 9.2- 8.9 vs 9.1
- 8.9 vs 9.3
8.9 vs 8.6
- 8.9 vs 9.4
- 8.9 vs 9.2
8.9 vs 9.2
- 8.9 vs 9.1
- 8.9 vs 9.2
- 8.9 vs 8.6
- 8.9 vs 9.1
8.9 vs 8.7
8.9 vs 9.1
8.9 vs 9.38.9 vs 9.5
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.3- 8.9 vs 9.3
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.1
Frequently asked questions
How much does Ghost cost to start?+
Plans start at $18 on a free trial basis, and that entry figure sits above the site median of €13.15. You can try the service for 14 days before a subscription begins.
Is there a free plan?+
There is no free plan. The only free period is a 14 day trial, and Ghost lists free trial as its model, so a site moves onto a paid plan once that window closes.
Does Ghost take a cut of online sales?+
The transaction fee is 0%, so a sale passes through without a platform cut. Ghost ranks 1 of 78 brands on that measure, which makes it a steady choice for stores selling on margin.
What kind of site can Ghost build?+
Ghost lists its builder type as site, so the focus is a full site rather than a landing page. It is aimed at small business and enterprise, and the company behind it is the Ghost Foundation in the United Kingdom.
How does Ghost support customers?+
Support runs on email, help centre and community, so email and the help centre carry most questions with a community layer behind them. Live chat and phone are not part of the listed channels, so time-sensitive issues go through email.
How long has Ghost been running?+
Ghost was founded in 2013 and runs from GB under the Ghost Foundation. Among the brands compared, its 0% transaction fee is the most common one, while its entry price of $18 sits above the median.
How does Ghost compare with cheaper plans?+
Ko-fi starts at $12 against Ghost at $18, while Mitienda Uruguay quotes UYU 400 and Shafrik XOF 9,900. Ghost places 141 of 199 on entry price, so the trade is a higher monthly figure for a 0% transaction fee.
Who is Ghost built for?+
Ghost targets small business and enterprise, so small businesses and larger organisations are both in scope. The free trial model makes a 14 day trial the way in, and there is no free plan beyond it.
Sources
- ghost.org checked September 26, 2026
Backs: Audience, Builder type, Free plan, Free trial length, Pricing model
“For Business: Modern brands & companies with ambitious content marketing”
- ghost.org/about checked September 26, 2026
Backs: Founded
“Ghost was founded in April 2013 by John O'Nolan & Hannah Wolfe”
- ghost.org/pricing checked September 26, 2026
Backs: Price from, Support channels, Transaction fee
“Starter $18 USD / mo, billed yearly”
- ghost.org/terms checked September 26, 2026
Backs: Headquarters, Legal entity
“These terms and conditions shall be governed by and construed in accordance with the law of England and Wales”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: E-commerce plan price.
Ghost
Small businesses that want a site and newsletter billed together, with no cut of each sale.