Ghost review

Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Ghost suits small businesses that want a site plus a newsletter and would rather keep every sale, since it lists a 0% transaction fee while plans start at $18 on free trial. Budget for a subscription: there is no free plan, and the 14 day trial ends on its own.

Key facts

Best for
Small businesses that want a site and newsletter billed together, with no cut of each sale.
Price from
$18 (Source, checked September 26, 2026)
Free plan
No (Source, checked September 26, 2026)
Transaction fee
0% (Source, checked September 26, 2026)
Free trial length
14 days (Source, checked September 26, 2026)
Builder type
Site (Source, checked September 26, 2026)
Legal entity
Ghost Foundation (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2013 (Source, checked September 26, 2026)
Support channels
Email, Help-centre, Community (Source, checked September 26, 2026)
Audience
Small business, Enterprise
Pricing model
Free trial
Official website
ghost.org

Email marketing

Free trial length
14 days (Source, checked September 26, 2026)
Legal entity
Ghost Foundation (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2013 (Source, checked September 26, 2026)
Support channels
Email, Help-centre, Community (Source, checked September 26, 2026)
Audience
Small business, Enterprise
Pricing model
Free trial

Apps and profiles

Pros and cons

Pros

  • No per-sale cut, with the transaction fee at 0%.
  • A 14 day free trial gives time to set up the site before paying.
  • Support covers email, help centre and community.
  • Ranked 1 of 78 brands on transaction fee.

Cons

  • There is no free plan, so the 14 day trial is the only free stretch before a subscription starts.
  • An entry price of $18 places Ghost at 141 of 199 on price from.
  • Support runs on email, help centre and community, with no live chat or phone in the list.
Ghost

Ready to try Ghost?

Scored 8.9 / 10 by ForgeCue.

Who it suits

  • Small businesses and larger organisations, the small business and enterprise Ghost is built for.
  • Anyone weighing a subscription against a per-sale cut, with the transaction fee at 0%.
  • Trial-first buyers, who get 14 days with the site builder before deciding.

Who should look elsewhere

  • Ko-fi, for a lighter entry price, since it starts at $12 against Ghost at $18.
  • Mitienda Uruguay, for anyone budgeting in local currency, since its plans start at UYU 400.
  • Shafrik, for a different cost band, since it starts at XOF 9,900.

How Ghost compares

Frequently asked questions

How much does Ghost cost to start?+

Plans start at $18 on a free trial basis, and that entry figure sits above the site median of €13.15. You can try the service for 14 days before a subscription begins.

Is there a free plan?+

There is no free plan. The only free period is a 14 day trial, and Ghost lists free trial as its model, so a site moves onto a paid plan once that window closes.

Does Ghost take a cut of online sales?+

The transaction fee is 0%, so a sale passes through without a platform cut. Ghost ranks 1 of 78 brands on that measure, which makes it a steady choice for stores selling on margin.

What kind of site can Ghost build?+

Ghost lists its builder type as site, so the focus is a full site rather than a landing page. It is aimed at small business and enterprise, and the company behind it is the Ghost Foundation in the United Kingdom.

How does Ghost support customers?+

Support runs on email, help centre and community, so email and the help centre carry most questions with a community layer behind them. Live chat and phone are not part of the listed channels, so time-sensitive issues go through email.

How long has Ghost been running?+

Ghost was founded in 2013 and runs from GB under the Ghost Foundation. Among the brands compared, its 0% transaction fee is the most common one, while its entry price of $18 sits above the median.

How does Ghost compare with cheaper plans?+

Ko-fi starts at $12 against Ghost at $18, while Mitienda Uruguay quotes UYU 400 and Shafrik XOF 9,900. Ghost places 141 of 199 on entry price, so the trade is a higher monthly figure for a 0% transaction fee.

Who is Ghost built for?+

Ghost targets small business and enterprise, so small businesses and larger organisations are both in scope. The free trial model makes a 14 day trial the way in, and there is no free plan beyond it.

Sources

  • ghost.org checked September 26, 2026

    Backs: Audience, Builder type, Free plan, Free trial length, Pricing model

    “For Business: Modern brands & companies with ambitious content marketing”

  • ghost.org/about checked September 26, 2026

    Backs: Founded

    “Ghost was founded in April 2013 by John O'Nolan & Hannah Wolfe”

  • ghost.org/pricing checked September 26, 2026

    Backs: Price from, Support channels, Transaction fee

    “Starter $18 USD / mo, billed yearly”

  • ghost.org/terms checked September 26, 2026

    Backs: Headquarters, Legal entity

    “These terms and conditions shall be governed by and construed in accordance with the law of England and Wales”

Compiled from 4 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: E-commerce plan price.

Ghost

Ghost

Small businesses that want a site and newsletter billed together, with no cut of each sale.

8.9/10See alternatives