Gumroad review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Gumroad suits beginners and small businesses selling a first product, with a free plan and a store at the centre of the offer. The trade-off sits in the fee on every sale: Gumroad takes 10% to 30%, against 0% to 5% at Ko-fi and 0% at Shafrik.
Key facts
- Best for
- Beginners and small businesses starting a store on a free plan.
- Free plan
- Yes (Source, checked September 26, 2026)
- Transaction fee
- 10% to 30% (Source, checked September 26, 2026)
- Builder type
- Store (Source, checked September 26, 2026)
- Legal entity
- Gumroad, Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2011 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business
- Pricing model
- Free plan
- Official website
- gumroad.com
Apps and profiles
- Elsewhere
- WikidataWikipediaLinkedInXgithub.com
Pros and cons
Pros
- A free plan is part of the offer, so a first product can go up before you commit to a paid plan.
- The builder is a store, store, and the stated audience is beginners and small business.
- Support runs on email, chat and help centre: email, chat and a help centre.
Cons
- Fees of 10% to 30% on every sale, where 0% to 5% is listed for Ko-fi, 0% for Mitienda Uruguay and 0% for Shafrik.
- A phone line is not listed; support runs on email, chat and help centre.
- The builder type is a store, store, so a brochure or campaign site sits outside what it builds.
Who it suits
- First products sold by beginners and small businesses, the stated audience at beginners and small business.
- Sellers with room in their margin for fees of 10% to 30% per sale.
- US customers who want a US operator behind the platform: US.
Who should look elsewhere
- Ko-fi, if the top of the fee range is the deciding point, at 0% to 5% against 10% to 30%.
- Mitienda Uruguay, if you want listed fees of 0% instead of a per-sale cut.
- Shafrik, if listed fees of 0% matter more than a store builder.
Plans and pricing
Gumroad has a free plan, so a first product can be listed and sold without a plan fee. What follows the sale is the fee: Gumroad takes 10% to 30% on each transaction. That is the whole pricing picture, a free plan on one side and a per-sale charge on the other, so the cost rises and falls with your volume rather than with a subscription.
How Gumroad compares
8.8 vs 9.2
8.8 vs 9.2- 8.8 vs 9.1
- 8.8 vs 9.3
8.8 vs 8.6- 8.8 vs 9.4
- 8.8 vs 9.2
8.8 vs 9.2- 8.8 vs 9.1
- 8.8 vs 9.2
- 8.8 vs 9.1
8.8 vs 8.7
8.8 vs 9.1
8.8 vs 9.3
8.8 vs 9.5
8.8 vs 9.4
8.8 vs 9.4
8.8 vs 9.3- 8.8 vs 9.3
8.8 vs 9.2
8.8 vs 9.2
8.8 vs 9.1
8.8 vs 9.0
Frequently asked questions
Is there a free plan on Gumroad?+
Yes, Gumroad has a free plan, and the pricing model is listed as a free plan, free plan. A first product can be listed and sold before you commit to anything paid, and the main cost arrives per sale rather than as a monthly plan fee.
What does Gumroad charge on a sale?+
Gumroad charges fees of 10% to 30% on each transaction. It is a per-sale charge rather than a flat price, so the total depends on how much you sell. Against the alternatives here, 0% to 5% is listed for Ko-fi, 0% for Mitienda Uruguay and 0% for Shafrik.
What kind of site can I build with Gumroad?+
The builder is a store, store, so Gumroad is set up for selling products rather than for a brochure or campaign site. The store is also where the per-sale fee of 10% to 30% applies, which ties the build choice to the cost.
How do I get help from Gumroad?+
Support runs on email, chat and help centre, which covers email, chat and a help centre. A phone line is not part of that list, so it is worth putting time-sensitive questions in writing, where you keep a record of the answer.
Where is Gumroad based and who runs it?+
Gumroad is based in the US and the operating company is Gumroad, Inc., founded in 2011. That is the entity behind the store and behind the per-sale fee of 10% to 30%, worth knowing if you invoice customers in your own name.
Who is Gumroad aimed at?+
The stated audience is beginners and small business, so beginners and small businesses are the intended users. A free plan lowers the barrier, and the open question for a small business is whether fees of 10% to 30% per sale sit comfortably inside its margin.
Is a free plan common in this group of tools?+
Free plans are not unusual here: 39.3% of brands in this group offer one, and Gumroad is among them. Past the free plan, what separates the options is the per-sale fee, and that figure is 10% to 30% at Gumroad.
Sources
- en.wikipedia.org/wiki/Gumroad checked September 26, 2026
Backs: Founded
“It was founded by Sahil Lavingia in 2011 and is based in San Francisco, California”
- gumroad.com/about checked September 26, 2026
Backs: Free plan
“Anyone can earn their first dollar online.”
- gumroad.com/features checked September 26, 2026
Backs: Builder type
“Use our flexible page editor to build a storefront and customize your site's colors, and more.”
- gumroad.com/pricing checked September 26, 2026
Backs: Audience, Pricing model, Transaction fee
“from digital artists, writers, musicians and other creative-types to business-minded entrepreneurs”
- gumroad.com/privacy checked September 26, 2026
Backs: Headquarters, Legal entity
“Gumroad is headquartered in the United States”
- gumroad.com/terms checked September 26, 2026
Backs: Support channels
“the Buyer must contact Gumroad through the Platform's in-app live chat”
Compiled from 6 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Price from, E-commerce plan price.