Mitienda Uruguay review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Mitienda Uruguay suits beginners and small businesses in Uruguay who want a store at a low entry price with no transaction fee. The free plan plus entry at UYU 400 makes it easy to start, and it ranks first on transaction fee among 78 brands.
Key facts
- Best for
- Small Uruguayan businesses starting a store on a tight budget
- Price from
- UYU 400 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- E-commerce plan price
- UYU 400 (Source, checked September 26, 2026)
- Transaction fee
- 0% (Source, checked September 26, 2026)
- Builder type
- Store (Source, checked September 26, 2026)
- Headquarters
- Uruguay (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business
- Pricing model
- Free plan
- Official website
- mitienda.uy
Apps and profiles
- Get the app
- Google Play
- Elsewhere
- LinkedInXfacebook.com
Pros and cons
Pros
- Entry at UYU 400 keeps the paid plan within reach for a first shop
- A free plan is available, so a store can be started and tested before paying
- The 0% transaction fee means sales are not taxed by a platform charge, a rank of 1 among 78 brands
- Support runs on email and help centre for questions that come up while setting up a store
Cons
- Support runs on email and help centre only, with no other channel listed for urgent shop issues
- The e-commerce plan price of UYU 400 sits above the lower end of the field, where the ranking median is €11.40
- Ko-fi starts at $12, a lower entry point for a creator selling direct
Who it suits
- Beginners putting up a first store without a paid plan
- Small businesses trading in Uruguay that want no transaction fee
- Shops that prefer a store builder to a general website builder
Who should look elsewhere
- Shoppers wanting phone or chat support, since support runs on email and help centre only
- Sellers who need the lowest entry price and will start on $12 instead
- Businesses outside Uruguay, since the provider is based in Uruguay
Intro and renewal prices
Mitienda Uruguay lists a free plan, so a store can be set up and looked over before any money changes hands. The paid entry point is UYU 400, and the e-commerce plan price is the same figure, UYU 400, which means there is no separate introductory rate to weigh against a later renewal step. The published price is the price a shop pays to keep the store running, not a first term that changes. For comparison, the website-builder field shows a median entry price of €7.89, with a lower quartile of €2.89 and an upper quartile of €15.73, so UYU 400 sits in the middle of the range rather than at either edge. Alongside the plan, the transaction fee is 0%. That means the monthly or yearly plan cost is the only platform charge a seller pays on a sale. The same field of 78 brands still carries a maximum transaction fee of 10%, and Mitienda Uruguay places at 1 on that measure. Two readings help when comparing. First, weight the plan price against what a store will sell; a fixed plan cost of UYU 400 behaves differently at low and high order volumes. Second, treat the free plan as the route to test catalogue and checkout behaviour, then move to the paid plan once sales justify it. Renewal is not discounted in the published figures, so budget for UYU 400 in the first term and in each one after it. Competing options start elsewhere: Ko-fi lists $12, Shafrik lists XOF 9,900, and Tiendanube Asociados lists ARS 27,999, so a cross-border seller can weigh a different currency against a local price in Uruguay.
The company behind it
Mitienda Uruguay is based in Uruguay, so the provider operates from Uruguay and sells to shops in its home market. That matters for the practical details a new merchant runs into: pricing is quoted in Uruguayan pesos, and the store builder is set up for a local market rather than a worldwide storefront. The audience the product is built for is beginners and small business, which places it in the range of tools aimed at people building a first shop and small teams running one. The builder type is store, so the product is a shop builder rather than a general site builder, and money goes into selling rather than into publishing pages. Support comes through email and help centre. Email covers direct questions, and a help centre covers the repeatable ones that come up while setting up payments, listings and shipping. Across the field, a help centre is the most common support channel, appearing in 90% of ranked builders, so a self-service route here sits with the norm rather than behind it. Email appears in 85.9%, so the pairing of email with a help centre is a familiar setup for a shop builder of this size. The company shape suits a merchant who wants a local provider and reads support online, and suits one less well who wants to pick up a phone during a busy trading day.
How Mitienda Uruguay compares
8.9 vs 9.2
8.9 vs 9.2- 8.9 vs 9.1
- 8.9 vs 9.3
8.9 vs 8.6- 8.9 vs 9.4
- 8.9 vs 9.2
8.9 vs 9.2- 8.9 vs 9.1
- 8.9 vs 9.2
- 8.9 vs 9.1
8.9 vs 8.7
8.9 vs 9.1
8.9 vs 9.3
8.9 vs 9.5
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.3- 8.9 vs 9.3
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.1
8.9 vs 9.0
Where Mitienda Uruguay is available
- Available
- Argentina, Chile, Colombia, Mexico, Uruguay
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does Mitienda Uruguay cost to start?+
Entry sits at UYU 400, which is also the e-commerce plan price, UYU 400. The published figure is the ongoing plan cost rather than a first term that changes later, so the same amount should be budgeted in each period after the free plan ends.
Is there a free plan?+
Yes. A free plan is listed, which lets a shop be built and reviewed before paying anything. The paid step up is UYU 400, and the free tier is a useful way to check listings and checkout before committing.
Does Mitienda Uruguay take a cut of each sale?+
The transaction fee is 0%, so no platform charge is added per transaction. That ranks Mitienda Uruguay at 1 among 78 brands on this measure, and the plan cost is the only platform cost to weigh.
Which countries is Mitienda Uruguay for?+
The provider is based in Uruguay and prices in Uruguayan pesos, so it is aimed at shops trading in Uruguay. Businesses selling into other markets would need to check payment handling and currency conversion separately.
What kind of product is it?+
The builder type is store, making it a shop builder rather than a general website builder. It suits sellers who want product listings, payments and checkout rather than a site for pages and content.
Who is it aimed at?+
The stated audience is beginners and small business. That places it with tools for people opening a first shop and for small businesses, rather than with platforms built for large operations or enterprise teams.
How do I get help?+
Support runs through email and help centre, meaning email for direct questions and a help centre for repeatable tasks such as listings and payments. Across ranked builders a help centre is the most common channel, appearing in 90%, so online self-service is the norm here.
How does its price compare with other store builders?+
Entry at UYU 400 sits against a website-builder median of €7.89 and an e-commerce plan price median of €11.40. Ko-fi starts at $12 and Tiendanube Asociados at ARS 27,999, so the field spans a wide range.
Sources
- mitienda.uy/contacto checked September 26, 2026
Backs: Support channels
“If you have questions, write to us - support email addresses; plus Ayuda help centre link”
- mitienda.uy/informacion-ia checked September 26, 2026
Backs: Audience, Builder type
“Aimed at entrepreneurs, professionals and shops in Latin America; a store can be created, customized and managed without technical knowledge”
- mitienda.uy/planes checked September 26, 2026
Backs: E-commerce plan price, Free plan, Pricing model, Price from, Transaction fee
“PREMIUM Basico $UY 400/mes - entry paid plan, unlimited products, no Mitienda ads”
- mitienda.uy/terminos checked September 26, 2026
Backs: Headquarters
“Territory: Republic of Uruguay; transactions are subject to the laws applicable in Uruguay”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.