SHOPLINE review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
SHOPLINE is a plain store and site builder for small businesses and beginners who prefer a trial to a paid start. Entry pricing is $29, the e-commerce plan price is the same $29, and a transaction fee of 0.5% to 2% applies per order.
Key facts
- Best for
- Small stores that can start on a trial and accept a transaction fee per order.
- Price from
- $29 (Source, checked September 26, 2026)
- Free plan
- No (Source, checked September 26, 2026)
- E-commerce plan price
- $29 (Source, checked September 26, 2026)
- Transaction fee
- 0.5% to 2% (Source, checked September 26, 2026)
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Builder type
- Site, Store (Source, checked September 26, 2026)
- Legal entity
- SHOPLINE Limited (Source, checked September 26, 2026)
- Headquarters
- Singapore (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business, Enterprise
- Pricing model
- Free trial
- Official website
- shoplineapp.com
Apps and profiles
- Elsewhere
Pros and cons
Pros
- A 14 trial lets a store test the platform before paying, and the trial is the main entry route (free trial).
- The builder covers site and store, so the marketing site and the checkout can sit on one account.
- Support runs on email and help centre, with a help centre for self service questions.
Cons
- There is no free plan, so every store starts at $29.
- A transaction fee of 0.5% to 2% applies to orders, where the median across the site is 0%.
- Support is limited to email and help centre, with no phone line or live chat listed.
Who it suits
- Small businesses selling online who want a site and a store from one provider.
- Beginners who would rather test on a 14 trial than pay on day one.
- Enterprises, since beginners, small business and enterprise lists them among the intended users.
Who should look elsewhere
- Anyone set on a free plan, because there is none and the entry price is $29.
- Buyers who want a lower entry point, since Ko-fi starts at $12.
- Sellers comparing local pricing, since Mitienda Uruguay quotes UYU 400 and Shafrik quotes XOF 9,900.
How it compares on our data
SHOPLINE ranks 107 of 160 on the e-commerce plan price and 152 of 199 on price from. That places it in the middle of the field on entry pricing, which is the number to weigh before signing up to a paid plan.
How SHOPLINE compares
8.6 vs 9.2
8.6 vs 9.2- 8.6 vs 9.1
- 8.6 vs 9.3
8.6 vs 8.6- 8.6 vs 9.4
- 8.6 vs 9.2
8.6 vs 9.2- 8.6 vs 9.1
- 8.6 vs 9.2
- 8.6 vs 9.1
8.6 vs 8.7
8.6 vs 9.1
8.6 vs 9.3
8.6 vs 9.5
8.6 vs 9.4
8.6 vs 9.4
8.6 vs 9.3- 8.6 vs 9.3
8.6 vs 9.2
8.6 vs 9.2
8.6 vs 9.1
8.6 vs 9.0
Where SHOPLINE is available
- Available
- Australia, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, United Kingdom, United States
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does SHOPLINE cost to start?+
Entry pricing is $29 and the e-commerce plan price is the same $29, so the store and the site builder sit at one figure. A 14 trial covers the first stretch, and there is no free plan to fall back on.
Is there a transaction fee on top of the plan?+
Yes. SHOPLINE charges a transaction fee of 0.5% to 2% on orders, where the median across the brands on the site is 0%. That belongs in the running total alongside $29.
Does SHOPLINE offer a free plan?+
No free plan is included. The entry model is a trial (free trial), and it runs 14, the same length most brands on the site offer at 14, so the trial is a standard route in rather than an exception.
Does one plan cover both the website and the store?+
Both sit on the same account. The builder type covers site and store, so the marketing site and the checkout can live together, and the audience spans beginners, small business and enterprise for teams at different stages, from a first shop to a larger operation.
How do I get help if something breaks?+
Support runs on email and help centre. There is no phone line or live chat in that list, so a question needing a voice has to wait on email. The help centre covers the rest of the everyday store questions.
Who is SHOPLINE built for?+
The stated audience is beginners, small business and enterprise. The pricing suits a small shop that can start on a 14 trial, while an enterprise still finds the same store builder listed for it. The company sits in Singapore.
Is SHOPLINE cheaper than the other options here?+
Its $29 sits above Ko-fi at $12. The other two, Mitienda Uruguay at UYU 400 and Shafrik at XOF 9,900, are quoted in local currencies, so the dollar entry price is the cleanest way to set the three side by side.
Sources
- shoplineapp.com checked September 26, 2026
Backs: Legal entity
“(c) Copyright 2013- 26 SHOPLINE Limited.”
- shopline.com/about checked September 26, 2026
Backs: Founded, Headquarters
“Founded in 2013, operating globally.”
- shopline.com/partners checked September 26, 2026
Backs: Audience
“Our partners include global enterprises, startups, and entrepreneurs.”
- shopline.com/pricing checked September 26, 2026
Backs: Builder type, E-commerce plan price, Free plan, Free trial length, Pricing model, Price from, Support channels, Transaction fee
“AI Website Builder: Generate a website automatically by entering your industry and prompts”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
SHOPLINE
Small stores that can start on a trial and accept a transaction fee per order.