Square Online review

A free plan is included, and paid plans start at £20 a month, with the e-commerce plan priced at £20. That entry price sits above the site median of €13.15, so budget a little more than the cheapest options here.

Every sale carries fees of 1.4% to 2.5% on top of the plan price. The median transaction fee across this comparison is 0%, so Square Online adds cost per order that many rivals avoid, which matters once order volume builds.

There is a free plan, and free plan is the only pricing model listed. You can set up a site and a shop before spending anything, then move to a paid tier once sales justify it. A free tier is a common starting point in this group.

Support runs on phone, chat and help centre, so phone and chat sit alongside a help centre and community boards for self-serve answers. A help centre is the most common channel among these brands and community forums the least, which makes the phone line the part that stands out here.

It is built for beginners, small business and enterprise, so small sellers are the main fit. The builder covers site and store, meaning a site and a store from one account, and the free plan lets a new shop test the setup before paying £20.

On price from, Square Online ranks 151 of 199 brands, and on e-commerce plan price 105 of 160. The upper quartile for entry price is €29, so the plan sits above the middle rather than at the budget end.

It is a US company, founded in 2009, and the UK-facing terms sit with Squareup Europe Limited. That structure suits sellers who want the shop and the payment side handled by the same provider, rather than a standalone site builder.

It scores 5.6, and the cost part of that rating is 5.6. Price is what the rating measures here, so read it alongside the entry price of £20 and the per-sale fees of 1.4% to 2.5% rather than as a verdict on the product.