What is Free plan limits?

Free plan limits are the ceilings a free tier places on contacts, sends, seats or trial length, and they show you how far a small business can test a tool before paying. Benchmark Email's free tier is the narrowest on contact volume, while Beehiiv's caps its list size instead. Airtable's limit is on the number of editors rather than on data. Bitrix24 caps users, which suits a couple of people rather than a team, and ActiveCampaign offers a free trial rather than a permanent free tier. Treat a free plan as a trial, not a home.