Start with the entry price and the plan it buys
The first trade-off is what a company costs to set up and what you actually receive for it. Entry package prices across this group run €0 to €1,495, a spread wide enough that the cheapest option and the most expensive one are not close together. Sorting by price alone hides the more useful question, which is what each provider bundles into the setup fee.
ANNA Money shows how a free starting point can still lead into a paid tier. It offers a free plan, its listed price is £0, and its entry package is £19 with the state fee included. That last detail matters more than the headline figure, because a package that excludes the state fee adds an amount you would otherwise have to budget for separately.
Aspire works the same way, with a free plan and an entry package at $0. myGreekTax has no free plan, and its package starts at €69 with a headline price of €69. OnlyTax and UKKO.fi have no free plan either, though UKKO.fi does run a free trial, which its pricing model records as free trial. A trial and a free plan do different jobs: one shows you the service briefly, the other is the tier you keep using.
Check which country the service is registered in
Formation rules follow the country, so registration deserves attention before price does. ANNA Money is registered in GB, keeps its headquarters in GB and was founded in 2017. UKKO.fi lists FI with headquarters in FI, and myGreekTax covers GR.
Aspire is headquartered in SG and was founded in 2018, so a reader outside that market is choosing a cross-border provider and should plan to handle local rules separately. If the country you need is not listed above, a provider registered in your own market is the safer bet, and the Company formation services shortlist is a good place to begin. The ifirma review, the Active Filings review and the Bizee (formerly Incfile) review cover providers closer to home.
Match the audience to your level of experience
Both myGreekTax and OnlyTax describe their audience as beginners and small business, so a first-time founder has less to learn before starting than with a provider aimed at experienced finance teams. Read the myGreekTax review if you want the beginner angle examined in detail.
ANNA Money, Aspire and UKKO.fi each point at small business as their audience, which reads as a business that already has someone handling the books day to day. The ANNA Money review and the Aspire review are the right next reads for that group, and both are worth checking against the bundled filings described in the section above.
Look at what arrives inside the package
The work that follows formation decides how heavy your later years become. ANNA Money includes payroll, recorded as included, and covers local compliance for mtd vat and mtd itsa, with bank feeds offered as well, so the recurring filing sits with the same provider that set up the company.
Aspire also has payroll included, listed as included. Both keep mobile access open, with ANNA Money publishing an app for ios and Aspire for ios, which lets you reach the same records from a phone when a deadline lands while you are away from your desk.
myGreekTax works differently, with usage limits given as Quote per case after free consultation, so ask for a figure before you commit. For readers who prefer to assemble the pieces themselves, the Active Filings review and the Bizee (formerly Incfile) review set out how a formation-only approach compares.
Read the published turnaround against your deadline
Turnaround decides whether a formation date beats a client deadline or a grant window. ANNA Money publishes 1 for company formation, and myGreekTax publishes 2. Write each published figure next to the date you need the company live, then check which of the two actually fits.
A short turnaround only helps you if the first filing is accepted. Ask what happens when a submission is rejected, and treat bundled compliance cover as the answer to that question, since correction work is the part of a package that adds time you have not planned for.
Check how you get help once filings start
OnlyTax offers support by email, phone and chat, which covers more ways to reach a person than any other provider in this group, and that matters if you would rather talk something through than write and wait for a reply.
ANNA Money and UKKO.fi both send you to a help centre instead, and myGreekTax offers support by email alone. A help centre suits readers who prefer to look up an answer in their own time, while a live channel helps when a filing deadline is close.
Put the numbers side by side before you sign
Write the same columns for every provider you are considering: entry package price, what is bundled, published turnaround, support channels and the market you are registered in. Fill ANNA Money's row with £19, payroll included, 1 and a help centre, then fill myGreekTax's row with €69, case-based pricing and 2.
The blank cells then become your question list, and the answers decide the choice. Once the rows are filled, the Company formation services shortlist shows how these providers rank overall, and the Countingup review offers a different take on running company admin after formation.