Asana review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Asana is a project management workspace for small businesses and enterprise teams that pair a free plan with a paid tier from $13.49. It suits teams that want to start at no cost and step up later, and buyers who put predictable entry pricing first.
Key facts
- Best for
- Small teams that want a free project workspace and a known paid entry point.
- Price from
- $13.49 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- Personal free for small teams (Source, checked September 26, 2026)
- Tool type
- Project-management (Source, checked September 26, 2026)
- Legal entity
- Asana, Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2008 (Source, checked September 26, 2026)
- Support channels
- Help-centre (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free plan
- Official website
- asana.com
Pros and cons
Pros
- Offers a free plan, and the usage limits on it read Personal free for small teams.
- Aimed squarely at small business and enterprise buyers, small businesses through to enterprise teams.
- In business since 2008, so the vendor has a long record.
Cons
- Support runs on help centre only, so no live conversation is listed.
- The paid tier starts at $13.49, above the entry price at $1.92 and $3.65.
- The listed model is free plan, so there is little to weigh between tiers.
Who it suits
- Small businesses that want project management with a free plan to start on.
- Enterprise teams consolidating project work into a single project management workspace.
- Procurement-minded teams that want a US entity on the contract: Asana, Inc..
Who should look elsewhere
- Price-first buyers: Hizo opens lower, at $1.92.
- Teams budgeting in euros, since Dolisoft is listed at €14.
- Anyone who needs live chat or phone help: support runs on help centre only, so compare support models at Hizo and Bitbucket before settling.
Intro and renewal prices
Asana offers a free plan, and the paid tier is listed from $13.49. The listing gives an entry rate for the paid plan rather than a split between an introductory price and a renewal price, so the entry figure is what you plan around. Small teams can start on the free plan and move to a paid plan only when they need more.
The company behind it
The vendor is Asana, Inc., headquartered in the United States, and it has been in business since 2008. That track record matters for a tool teams lean on every day. Support comes through help centre, which points to self-service answers in written form rather than a live conversation.
How Asana compares
- 9.0 vs 9.3
- 9.0 vs 9.1
9.0 vs 8.7- 9.0 vs 9.2
- 9.0 vs 9.3
9.0 vs 9.4
9.0 vs 8.5- 9.0 vs 9.2
- 9.0 vs 8.7
- 9.0 vs 8.0
- 9.0 vs 9.5
9.0 vs 9.4
9.0 vs 9.4- 9.0 vs 9.3
9.0 vs 9.1
9.0 vs 9.1
9.0 vs 9.1- 9.0 vs 9.0
9.0 vs 9.0- 9.0 vs 8.9
9.0 vs 8.9
9.0 vs 8.8- 9.0 vs 8.7
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.0
9.0 vs 8.0
9.0 vs 8.0
Frequently asked questions
Does Asana have a free plan?+
Yes. A free plan is listed for Asana, and the pricing model given is free plan. The stated usage limits read Personal free for small teams, so the free tier is aimed at personal use and small teams rather than a full rollout. Teams that need more move to the paid tier, listed from $13.49.
How much does Asana cost to start?+
The paid tier is listed from $13.49. That is the entry price for the plan Asana puts in front of buyers, and it is the figure to put in a budget before adding more seats. The listing gives an entry rate rather than a split between an introductory price and a renewal price, so this is the figure to plan around.
Is the Asana price an introductory deal or the renewal rate?+
The published figure is an entry rate for the paid tier, listed at $13.49, and it is not split into a separate introductory price and a renewal price. Budget for that entry number over a longer term as well, and weigh $1.92 or $3.65 if a lower starting point matters more.
Who is Asana built for?+
The stated audience is small business and enterprise, which covers both ends of the market from small businesses up to enterprise teams. The free plan makes sense for a small team trying the tool, and the paid tier is there for organisations that need it across a whole department.
How does Asana support its users?+
Support runs on help centre, which is the only channel listed for the product. That points to written answers rather than a live call or chat line. Buyers who need a person on the phone should weigh that before choosing, since the listed support model does not extend past the help centre.
Where is Asana based and how old is the company?+
The vendor is Asana, Inc., headquartered in the United States, and it has been in business since 2008. A company with that length of record is a steadier bet for a tool that carries daily project work than a newer entrant, and the contract sits with a named US entity.
How does the Asana entry price compare with cheaper options?+
Some alternatives sit lower at the entry point: Hizo at $1.92 and Bitbucket at $3.65. Dolisoft is listed in euros at €14. Asana's $13.49 is above the cheapest of these, and the free plan is what closes part of that gap.
Sources
- asana.com checked September 26, 2026
Backs: Audience, Support channels, Tool type
- asana.com/pricing checked September 26, 2026
Backs: Free plan, Pricing model, Price from, Usage limits
“Starter $13.49 per user per month when billed monthly”
- en.wikipedia.org/wiki/Asana_(software) checked September 26, 2026
Backs: Founded
“Asana, Inc. was founded in 2008”
- en.wikipedia.org/wiki/Asana,_Inc. checked September 26, 2026
Backs: Headquarters, Legal entity
“Headquarters San Francisco, California, U.S.”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
Asana
Small teams that want a free project workspace and a known paid entry point.