Updated October 17, 2026 · ForgeCue Editorial Team
Brevo vs Mailchimp
Brevo
Higher score in this comparison
Mailchimp
Where Brevo and Mailchimp differ
| Compare | BrevoReviewVisitVisit | MailchimpReviewSee alternativesSee alternatives |
|---|---|---|
| Integrations | 150 | 300Higher |
| Free plan limits | 300 daily emails, 100,000 contacts | Not confirmed |
| Free trial length | Not confirmed | 14 days |
| Compliance certifications | ISO 27001 | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Integrations is higher at Mailchimp: 300 vs 150.
- Support channels: only Brevo offers Email.
- Audience: only Brevo offers Enterprise.
- Pricing model: only Brevo offers Free plan.
- Pricing model: only Mailchimp offers Free trial.
Our verdict on each
Brevo
For teams seeking email outreach plus customer management in one place, Brevo provides email tools with added operational functions. Brevo covers automation and social functions alongside CRM and help desk functions for daily team use and clear coordinated customer communication across channels.
Mailchimp
Mailchimp provides email and SMS marketing with automations, analytics and templates that turn behavior signals into audience growth and repeat sales. It supports small businesses building contact lists with guided creation, testing options and enhanced automation flows for personalized campaigns.
Score breakdown
| Area | Brevo | Mailchimp |
|---|---|---|
| Cost | Not confirmed | 8.7 |
| Offer | 8.8 | 8.9Higher |
| Trust | 8.7 | Not confirmed |
How they place
| Ranking | Brevo | Mailchimp |
|---|---|---|
| Email marketing software | 14 of 100 | 76 of 100 |
| Workflow automation tools | 20 of 231 | 202 of 231 |
Every fact side by side
| Fact | Brevo | Mailchimp |
|---|---|---|
| Audience | Beginners, Small business, EnterpriseCovers more | Beginners, Small business |
| Pricing model | Free plan | Free trial |
| Legal entity | Eiffel 65 SAS | Not confirmed |
| Headquarters | France | Not confirmed |
| Founded | 2012 | Not confirmed |
| Support channels | Email, Help centreCovers more | Help centre |
Business tools
| Fact | Brevo | Mailchimp |
|---|---|---|
| Price from | $9Lower | $13 |
| Free plan | Yes | Yes |
| Usage limits | 300 emails per day | 500 contacts, 1000 sends per month |
| Tool type | Automation, Social | Social, Automation |
CRM and helpdesk
| Fact | Brevo | Mailchimp |
|---|---|---|
| Product | CRM, Help desk | Not confirmed |
Where each stands against the rest
| Fact | Brevo | Mailchimp | Median |
|---|---|---|---|
| Free trial length | Not confirmed | 14 daysat the median | 14 days |
| Integrations | 150at the median | 300highest quarter | 150 |
Median across 30 listed software products.
Pros and cons
Brevo
Pros
- Combines email outreach with CRM functions for organized contact management
- Includes help desk capabilities alongside automation for coordinated outreach
- Supports social tools within the same outreach workflow
Cons
- Advanced automation and reporting sit behind higher plans
- Text messages are charged separately from email sending
Mailchimp
Pros
- Uses real time behavior data to guide automations toward conversion and repeat purchases
- Offers intuitive analytics covering audience growth and conversion funnels for clearer decisions
- Provides custom coded and prebuilt templates plus multivariate and A/B testing options
Cons
- Feature availability varies by plan type, with advanced functions reserved for higher tiers
- Larger contact needs require custom plans arranged through sales discussion
Who each suits
Brevo
Who it suits
- Teams wanting automation with centralized customer records
- Businesses wanting social outreach with support functions
Who should look elsewhere
- Teams wanting only a simple email sender with no automation
- Businesses wanting a standalone help desk without marketing tools
Mailchimp
Who it suits
- Small businesses building email and SMS programs
- Teams wanting automation with guided templates and testing
- Stores linking commerce and audience data for campaigns
Who should look elsewhere
- Senders needing every feature in one entry tier
Current offers
Mailchimp
Current offer
Free trial
14-day free trial: 14 days
no credit card required
Source, checked September 26, 2026
Questions about each
Brevo
What does Brevo sell?+
Brevo provides tools for sending email outreach and managing customer interactions. It includes CRM functions for organizing contacts and help desk resources for handling conversations. Buyers can consider how those combined areas match their outreach needs.
What automation capabilities does Brevo include?+
Brevo includes automation capabilities that support scheduled outreach and follow up activity. It also includes social tools that work alongside email messages. Buyers can review how those capabilities support their current outreach plans and team routines.
Mailchimp
What does Mailchimp sell?+
Mailchimp sells email and SMS marketing with automations, analytics and templates for audience growth. It helps businesses turn behavior signals into campaigns that encourage repeat engagement and conversion.
What templates and testing options are included?+
Mailchimp includes custom coded and prebuilt email templates for campaign creation. It also supports multivariate and A/B testing, plus enhanced automation flows that help refine messages and engage audiences.
Other options to compare
Brevo
Mailchimp