Updated September 28, 2026 · ForgeCue Editorial Team
Frase vs Semrush
Frase
Semrush
Higher score in this comparison
Frase vs Semrush: the differences
| Compare | FraseReviewVisitVisit | SemrushReviewVisitVisit |
|---|---|---|
| Price from | $49Lower | $139.95 |
| Free plan | No | YesHas it |
| Usage limits | 10 articles, 50 audit pages monthly | Free account with limited daily queries |
| Tool type | SEO, AI writingCovers more | SEO |
| Free trial length | 7 days | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Semrush scores higher overall: 9.2 vs 8.3.
- Price from is lower at Frase: $49 vs $139.95.
- Free plan: only Semrush.
- Support channels: only Semrush offers Email, Chat.
- Audience: only Semrush offers Beginners.
- Pricing model: only Semrush offers Free plan.
- Tool type: only Frase offers AI writing.
Our verdict on each
Frase
Frase pairs SEO and AI writing in one place, aimed at small businesses and enterprise teams running search led content work. Entry sits at $49, and a 7 day trial takes the place of a free plan, with usage capped each month.
Semrush
Semrush is the pick for beginners, small businesses and enterprise teams that want an all round SEO toolset and can absorb the higher entry price. Entry costs $139.95 against a category median of €25.43, with a free plan and a free trial as ways in.
Score breakdown
| Area | Frase | Semrush |
|---|---|---|
| Cost | 8.3 | 8.7HigherEntry price of $139.95 sits well above the €25.43 median, offset by a free plan and a free trial. |
| Offer | 8.3 | 9.6Higher |
What it costs in practice
A year on the entry plan
Frase
$588
12 × $49
Semrush
$1,679.40
12 × $139.95
Frase costs $1,091.40 less.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Positions in our rankings
| Ranking | Frase | Semrush |
|---|---|---|
| SEO and marketing tools | 12 of 270 | 5 of 270 |
Which one suits you
Pick Frase if price from and tool type matter most.
Pick Semrush if free plan matter most.
Where these facts come from
Frase
- frase.io: 8 facts, checked September 26, 2026
Semrush
- semrush.com: 7 facts, checked September 26, 2026
Every fact side by side
| Fact | Frase | Semrush |
|---|---|---|
| Audience | Small business, Enterprise | Beginners, Small business, EnterpriseCovers more |
| Pricing model | Free trial | Free plan, Free trialCovers more |
| Support channels | Help centre | Email, Chat, Help centreCovers more |
Where each stands against the rest
| Fact | Frase | Semrush | Median |
|---|---|---|---|
| Price from | $49highest quarter | $139.95highest quarter | $22 |
| Free trial length | 7 dayslowest quarter | Not confirmed | 14 days |
Median across 353 listed software products.
Pros and cons
Frase
Pros
- One subscription covers seo and ai writing, so search research and drafting stay in the same place.
- A 7 day trial means the tool can be tested before a subscription starts.
- Listed for small business and enterprise, so the same plan can serve a small business or an enterprise team.
Cons
- There is no free plan, so the only free route in is the 7 day trial.
- At $49 the entry price sits above the €25.43 median for SEO tools.
- Support runs on help centre only.
Semrush
Pros
- A free plan and a free trial, listed under free plan and free trial, let you look before paying
- Entry price of $139.95 buys an SEO toolset, not a single narrow feature
- Support runs through email, chat and help centre, so chat and email are both open to you
Cons
- Entry price of $139.95 sits well above the €25.43 median in the category
- The free account is capped: Free account with limited daily queries
- Support runs on email, chat and help centre only, so there is no phone line listed
Who each suits
Frase
Who it suits
- Small businesses that want seo and ai writing work under one subscription.
- Enterprise content teams standardising on a single research and drafting tool.
- Readers willing to start with a 7 day trial, since there is no free plan.
Who should look elsewhere
- Anyone who needs to start at no cost, since Frase has no free plan and Novo is listed from $0.
- Readers on a tight budget, since $49 sits above the €25.43 median for SEO tools and Vantage is listed from $30.
- Buyers weighing the highest entry price in this group, where myGreekTax is listed from €69.
Semrush
Who it suits
- Beginners who want a free account before committing to a paid plan
- Small businesses running their own search and content work
- Enterprise teams standardising on one SEO platform
Who should look elsewhere
- Vantage, if the lowest starting price matters more than SEO depth
- myGreekTax, if you are after tax software rather than search tooling
- Novo, if you want business banking with no subscription
Current offers
Frase
Current offer
Free trial
Free 7-day trial: 7 days free
No credit card.
Source, checked September 26, 2026
Questions about each
Frase
What does Frase cost to get started?+
$49 is the entry price for the paid plan, and Frase is built for small business and enterprise. There is no free plan, so the only free route in is the 7 day trial before a subscription starts.
Does Frase offer a free plan?+
No. Frase runs on a free trial rather than a free plan, and the trial lasts 7 days. Most of the AI writing tools in the comparison set do offer a free plan, at 86.4% of that field, so Frase sits in the minority here.
Semrush
How much does Semrush cost to start?+
Entry sits at $139.95, with a free plan and a free trial also listed under free plan and free trial. Against a category median of €25.43, that is a premium starting point rather than a budget one.
Is there a free plan?+
Yes, a free plan is listed alongside a free trial in free plan and free trial. The catch is what the free account covers: Free account with limited daily queries, so it works for light checks rather than full site audits.