Helium 10 review
Updated September 30, 2026 · ForgeCue Editorial Team · Facts checked September 30, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Helium 10 suits small online stores that want ecommerce research tooling on a free plan before paying. Its entry price of $129 sits well above the alternatives listed here, and the free tier limits how much searching a new account can do.
Key facts
- Best for
- Small ecommerce teams wanting research tools with a free plan to try first.
- Price from
- $129 (Source, checked September 30, 2026)
- Free plan
- Yes (Source, checked September 30, 2026)
- Usage limits
- 100 searches monthly (Source, checked September 30, 2026)
- Tool type
- Ecommerce (Source, checked September 30, 2026)
- Legal entity
- Pixel Labs, LLC (Source, checked September 30, 2026)
- Headquarters
- United States (Source, checked September 30, 2026)
- Founded
- 2015 (Source, checked September 30, 2026)
- Support channels
- Email, Chat, Help-centre (Source, checked September 30, 2026)
- Audience
- Beginners, Small business, Enterprise
- Pricing model
- Free plan
- Official website
- helium10.com
Pros and cons
Pros
- A free plan is available, so teams can test the tools before paying anything
- Entry pricing starts at $129 for the paid tiers aimed at beginners and small businesses
- The free tier covers 100 searches monthly, enough for light keyword checks
- Support runs through email, chat and help centre, including a self-serve help centre
- Ecommerce is the focus, listed as ecommerce rather than a broad business suite
Cons
- The entry price of $129 is far above Arbiship at $0.25 and OZE at $3.99
- The free plan is capped at 100 searches monthly, so heavier research needs a paid tier
- Support runs on email, chat and help centre, with no phone line listed
- The company is registered in the United States, so contracts sit with a US entity
Ready to try Helium 10?
Scored 9.0 / 10 by ForgeCue.
Who it suits
- Small online retailers who need ecommerce research tools and can start on a free plan
- Beginners testing a paid tier before committing
- Store owners who want chat and email support rather than phone
Who should look elsewhere
- Shoppers on a tight budget, since gurado lists €38 as its starting price
- Teams that want a phone support line, because Helium 10 lists only email, chat and help centre
Intro and renewal prices
Helium 10 sits at the top of the price range among the brands on this page. Paid plans start at $129, and the published figures cover the entry tier rather than every plan on the pricing page. A free plan is also offered, which is what separates Helium 10 from most of the brands in the ecommerce tools category, where a free plan is offered by a minority of listings. The free plan is not a full version of the paid tier. It carries a usage limit of 100 searches monthly, so an account that outgrows its monthly searching has to move to a paid plan at the entry price rather than staying at no cost. For a team that only needs occasional checks, the free plan is enough; for a team running keyword research every day, $129 is the point where the cost starts. Renewal pricing is not published as a separate figure here, so the entry price of $129 is the only number to weigh at sign-up. Compared with the other brands listed, the gap is wide: gurado starts at €38 and OZE at $3.99. Readers who compare on price at entry should note that Helium 10 trades a free tier against a much higher paid starting point.
The company behind it
Helium 10 is operated by Pixel Labs, LLC, which is registered in the United States. The company was founded in 2015, so it has been trading long enough that buyers are signing with an established counterparty rather than a new entrant. Contractual and billing questions fall to a US legal entity, which matters for anyone outside the country buying on a company rather than a personal card. Support runs on email, chat and help centre. That means questions can go through live chat during working hours, by email at any point, or through the help centre, which covers the common account and billing tasks without a reply. No phone channel is listed, so anyone who prefers to talk through a complex billing issue by voice should settle that expectation before signing up. The tools themselves are listed as ecommerce, so the product is aimed squarely at online sellers rather than general business software. Buyers who need a broad suite covering areas outside ecommerce will not find it here.
How Helium 10 compares
- 9.0 vs 9.3
- 9.0 vs 9.1
9.0 vs 8.7- 9.0 vs 9.2
- 9.0 vs 9.3
9.0 vs 9.4
9.0 vs 8.5- 9.0 vs 9.2
- 9.0 vs 8.7
- 9.0 vs 8.0
- 9.0 vs 9.5
9.0 vs 9.4
9.0 vs 9.4- 9.0 vs 9.3
9.0 vs 9.1
9.0 vs 9.1
9.0 vs 9.1- 9.0 vs 9.0
9.0 vs 9.0- 9.0 vs 8.9
9.0 vs 8.9
9.0 vs 8.8- 9.0 vs 8.7
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.0
9.0 vs 8.0
9.0 vs 8.0
Frequently asked questions
Does Helium 10 have a free plan?+
Yes, a free plan is offered alongside the paid tiers. It is the way most new accounts start, and it lets a seller run limited research before deciding whether to pay. The paid tiers begin at $129 once the free tier no longer covers the work.
What does the free plan let me do?+
The free plan allows 100 searches monthly. That is enough for occasional keyword and product checks on a single store, but it will not support a team researching every day. A store owner who needs more searching each month has to look at the paid tiers starting at $129.
How much does Helium 10 cost?+
Paid plans start at $129. That figure is the entry price rather than a typical spend, and heavier use sits on higher tiers. It is the price most readers will compare against cheaper tools in the same category.
Is Helium 10 cheaper or pricier than the alternatives?+
It is considerably pricier at entry. gurado starts at €38, OZE at $3.99 and Arbiship at $0.25. Helium 10 sets against them with a free plan rather than a low starting price.
How do I get help from Helium 10?+
Support runs on email, chat and help centre, so you can use live chat, send an email, or work through the self-serve help centre. The help centre covers common account and billing questions without waiting for a reply. No phone channel is listed among the support options.
Who runs Helium 10 and where is it based?+
The service is operated by Pixel Labs, LLC, a company registered in the United States and founded in 2015. Signing up means a contract with a US legal entity, which is worth keeping in mind if you are buying from another country and paying on a company account.
Who is Helium 10 built for?+
The tools are listed as ecommerce, so the product is aimed at online sellers rather than general business software. It suits small stores and beginners who want to research products and keywords, and it is aimed at larger operations as well.
Does renewal cost more than the entry price?+
A separate renewal figure is not published, so $129 is the number to budget against at sign-up. Anyone planning a long commitment should check the current pricing page before the first renewal date so the ongoing cost is a known figure rather than an assumption.
Sources
- kb.helium10.com/hc/en-us/articles/4457192985627-How-to-Co... checked September 30, 2026
Backs: Support channels
“email and direct chat support”
- helium10.com checked September 30, 2026
Backs: Audience, Tool type
“New Sellers and Beginners, Enterprise Businesses”
- helium10.com/about checked September 30, 2026
Backs: Founded
“Helium 10 was founded in 2015”
- helium10.com/pricing checked September 30, 2026
Backs: Free plan, Price from, Usage limits
“Access is limited with the Free plan”
- helium10.com/privacy-policy checked September 30, 2026
Backs: Headquarters
“Irvine, California 92612”
- helium10.com/terms-and-conditions checked September 30, 2026
Backs: Legal entity
“Pixel Labs, LLC dba Helium10”
- helium10.com/tools/free checked September 30, 2026
Backs: Pricing model
“without paying a cent”
Compiled from 7 source pages, checked September 30, 2026. We did not open an account.