Hootsuite review
Updated September 29, 2026 · ForgeCue Editorial Team · Facts checked September 29, 2026
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Our verdict
Hootsuite suits small-business and enterprise teams comparing social management tools on entry price and account limits for structured publishing. Plans start at $99 with Up to 10 social accounts on the entry tier, plus trial access for 14 to review scheduling and integrations before committing to paid use.
Key facts
- Best for
- Teams managing multiple social accounts under clear limits
- Price from
- $99 (Source, checked September 29, 2026)
- Free plan
- No (Source, checked September 29, 2026)
- Usage limits
- Up to 10 social accounts (Source, checked September 29, 2026)
- Free trial length
- 14 days (Source, checked September 29, 2026)
- Integrations
- 100 (Source, checked September 29, 2026)
- Tool type
- Social (Source, checked September 29, 2026)
- Compliance certifications
- SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017 (Source, checked September 29, 2026)
- Legal entity
- Hootsuite Inc. (Source, checked September 29, 2026)
- Headquarters
- Canada (Source, checked September 29, 2026)
- Founded
- 2008 (Source, checked September 29, 2026)
- Support channels
- Help-centre (Source, checked September 29, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free trial
- Official website
- hootsuite.com
Pros and cons
Pros
- Covers Up to 10 social accounts for managing multiple profiles in a shared view
- Links with 100 through 100 for extended workflows
- Includes trial access for 14 before paid commitment
Cons
- There is no Free plan, with access through free trial only
- Support runs on help centre only, which limits direct contact options
Who it suits
- Small businesses managing multiple social profiles with defined limits
- Enterprise teams needing broad integrations and formal compliance coverage
Who should look elsewhere
- Teams wanting a no-payment entry option may prefer HubSpot because Hootsuite has no Free plan
- Very small setups may prefer Buffer because its entry pricing at $5 is lower than Hootsuite
What it does well
Hootsuite covers Up to 10 social accounts, giving growing teams room to manage multiple profiles from a shared dashboard for planning and publishing. It also connects with 100, which supports scheduling and reporting workflows across social channels and related business tools without relying on separate utilities for routine tasks.
Who runs it
Hootsuite is operated by Hootsuite Inc., associated with CA and founded in 2008. That background gives buyers a clear corporate reference for contracts and accountability. Customer assistance is provided through help centre, so teams should confirm that the available support range matches internal needs before subscribing to paid use.
How Hootsuite compares
- 8.9 vs 9.3
- 8.9 vs 9.1
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8.9 vs 8.0
Frequently asked questions
What does Hootsuite cost at entry level?+
Entry pricing for Hootsuite is $99. The figure represents the starting point for paid access, so teams should compare included account limits and integration needs across tiers before choosing the level that matches publishing volume and reporting requirements.
Does Hootsuite offer trial access?+
Hootsuite provides trial access for 14. The period allows review of scheduling, supported accounts and connected integrations before moving to paid use. Teams can assess publishing workflows and account management during the trial to decide whether the entry tier fits ongoing needs.
Is there a no-payment plan for small teams?+
Hootsuite has no Free plan, with access provided through free trial. Continued use after the trial requires a paid subscription at the relevant tier. Teams seeking an entry option without payment should compare alternatives that maintain a no-payment tier for light or occasional use.
How many social accounts can be connected?+
The entry tier allows Up to 10 social accounts. The allowance defines how many profiles can be managed for scheduling and monitoring within that level. Teams handling larger portfolios should check higher tiers or consider whether an other provider better supports expanded account sets and approval workflows.
How broad is the integration range?+
Hootsuite connects with 100. The range supports extended workflows across social channels and related business tools for scheduling, engagement and reporting. Teams should review whether required connections are included at the chosen tier, since integration availability can vary across subscription levels and use cases.
Who operates Hootsuite and what compliance coverage applies?+
Hootsuite is operated by Hootsuite Inc., associated with CA. Compliance coverage includes SOC 2 Type II, ISO 27001 and ISO 27701, which helps enterprise buyers assess governance and security controls. Teams with formal procurement requirements should review certification scope and corporate details before selecting a tier for long-term use.
Sources
- hootsuite.com checked September 29, 2026
Backs: Integrations
“Connect over 100 integrations”
- hootsuite.com/about checked September 29, 2026
Backs: Audience, Founded
“from small businesses to the largest in the world”
- hootsuite.com/affiliate-program checked September 29, 2026
Backs: Tool type
“the #1 social media management tool”
- hootsuite.com/legal/terms checked September 29, 2026
Backs: Headquarters, Legal entity, Support channels
“Hootsuite Inc., 111 East 5th Ave, Vancouver, BC”
- hootsuite.com/plans checked September 29, 2026
Backs: Free plan, Free trial length, Pricing model, Price from, Usage limits
“Paid plans start at $99 for a Standard plan”
- hootsuite.com/trust-center/compliance checked September 29, 2026
Backs: Compliance certifications
“based on the ISO/IEC 27001/27002 standards, Trust Service Criteria (SOC 2)”
Compiled from 6 source pages, checked September 29, 2026. We did not open an account.