Loops review
Updated October 12, 2026 · ForgeCue Editorial Team
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Our verdict
Loops is an email platform for SaaS teams that combines marketing, lifecycle and transactional sending in one product. It suits SaaS teams that want onboarding, activation and winback workflows plus themed campaigns managed together from early waitlist stages through later growth.
Key facts
- Best for
- SaaS teams centralizing lifecycle and transactional email
- Free plan limits
- Free: up to 1000 newest contacts, 4000 sends per rolling 30 days (Source, checked September 26, 2026)
- Legal entity
- Astrodon Corporation (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Small business
- Pricing model
- Free plan
- Official website
- loops.so
Business tools
- Price from
- $49 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- 4000 emails per 30 days (Source, checked September 26, 2026)
- Tool type
- Automation (Source, checked September 26, 2026)
- Legal entity
- Astrodon Corporation (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre (Source, checked September 26, 2026)
- Audience
- Small business
- Pricing model
- Free plan
Pros and cons
Pros
- Combines marketing, lifecycle and transactional email in one product
- Provides triggers, branching and playbooks for lifecycle workflows
- Offers themes and components that shape every email
- Covers onboarding, activation, upgrade and winback use cases
Cons
- Focuses on SaaS teams, which narrows appeal beyond software
- Emphasizes lifecycle workflows that need ongoing refinement
Who it suits
- SaaS teams with combined marketing and transactional needs
- Product teams running onboarding and winback workflows
Who should look elsewhere
- Organizations outside software email lifecycles
What it does well
Loops brings marketing, product and transactional lifecycle email together for SaaS teams. It supports onboarding, activation, upgrade and winback workflows that continue after users leave the site. Triggers, branching and playbooks structure those workflows and help teams refine them over time. Themes and components carry brand styling across campaigns, while the editor supports message creation. The platform also connects to transactional sending through an API payload and organizes audiences with filters and segments for scheduled campaigns and drafts.
How Loops compares
Frequently asked questions
What is Loops?+
Loops is email marketing software for SaaS teams. It sends marketing, lifecycle and transactional email from one product and supports teams from waitlist to IPO.
Who is Loops built for?+
Loops serves SaaS teams that handle growth and product communication together. It fits teams that want onboarding, activation and later stage messaging connected in one place.
What types of email does Loops send?+
Loops sends marketing, product and transactional lifecycle email from one place. It covers onboarding workflows, payment receipts, product launch campaigns and winback workflows.
How do lifecycle workflows work in Loops?+
Loops uses triggers, branching and playbooks to run lifecycle workflows. Users set up onboarding, activation, upgrade and winback emails once and improve them over time.
How does email design and sending work?+
Loops uses themes and components to carry brand styling across every email. Teams build messages in the editor and schedule campaigns to segments such as active customers.
Sources
- encharge.io/loops-review checked September 26, 2026
Backs: Price from
“Paid plans start at: $49/month”
- loops.so checked September 26, 2026
Backs: Tool type
“Send marketing, lifecycle, and transactional email”
- loops.so/about checked September 26, 2026
Backs: Audience
“building the email platform for software companies”
- loops.so/pricing checked September 26, 2026
Backs: Free plan, Free plan limits, Pricing model, Usage limits
“The free plan is for early products”
- loops.so/terms checked September 26, 2026
Backs: Legal entity, Support channels
“operated by Astrodon Corporation”
Compiled from 5 source pages, checked October 13, 2026. We did not open an account.
Not confirmed yet: Price at 1,000 contacts, Price at 10,000 contacts.