Metricool review
Updated September 29, 2026 · ForgeCue Editorial Team · Facts checked September 29, 2026
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Our verdict
Paid entry at $25 for the paid plan positions Metricool below Sprout Social while inviting close comparison against Buffer.
Key facts
- Best for
- Small brands testing social scheduling before paid upgrade.
- Price from
- $25 (Source, checked September 29, 2026)
- Free plan
- Yes (Source, checked September 29, 2026)
- Usage limits
- 1 brand, 20 posts per month (Source, checked September 29, 2026)
- Tool type
- Social (Source, checked September 29, 2026)
- Legal entity
- METRICOOL SOFTWARE, SL (Source, checked September 29, 2026)
- Headquarters
- Spain (Source, checked September 29, 2026)
- Founded
- 2015 (Source, checked September 29, 2026)
- Support channels
- Email, Chat, Help-centre (Source, checked September 29, 2026)
- Pricing model
- Free plan
- Official website
- metricool.com
Apps and profiles
- Get the app
- Google Play
- Elsewhere
- WikidataLinkedInXinstagram.com
Pros and cons
Pros
- Free plan yes lets small teams trial workflows before moving toward $25 for the paid plan.
- Entry at $25 for the paid plan remains well below Sprout Social at $99 for the paid plan.
- Clear allowance at 1 brand, 20 posts per month helps solo brands plan publishing cadence.
- Social alignment via social keeps planning centered on publishing needs.
- Support via email, chat and help centre covers mail, messaging, and self serve guidance.
Cons
- Allowance capped at 1 brand, 20 posts per month can feel tight during active publishing cycles.
- Support through email, chat and help centre lacks voice contact for urgent matters.
- Entry at $25 for the paid plan sits above Buffer at $5 for the paid plan.
- Social scope defined by social may feel narrow versus broader suites.
Who it suits
- Solo creators plus compact brands publishing within 1 brand, 20 posts per month
- Budget aware teams moving toward $25 for the paid plan after trial use
Who should look elsewhere
- Readers chasing lower paid entry than $25 for the paid plan should weigh Buffer, since Buffer lists $5 for the paid plan.
- Readers seeking broader enterprise depth than social should weigh Sprout Social, since Sprout Social lists $99 for the paid plan.
Intro and renewal prices
Introductory pricing pairs Free plan yes alongside paid entry at $25 for the paid plan, giving readers a low friction route into evaluation followed by a defined step into paid use. Renewal pricing follows the same anchor at $25 for the paid plan, with no separate renewal figure stated in the supplied details, so budgeting can treat introductory and renewal expectations around a shared reference at $25 for the paid plan. That symmetry simplifies planning for solo creators, small studios, local retailers, hospitality venues, clinics, agencies with compact rosters, educators, nonprofits, consultants, freelancers, media teams, event organizers, and ecommerce sellers comparing entry cost against ongoing cost. Readers weighing price at entry and at renewal should map brand count and posting rhythm against Free plan yes and against $25 for the paid plan, noting seasonal peaks, campaign bursts, hiring phases, product launches, content refresh cycles, audience growth pushes, format experiments, collaboration requests, approval workloads, reporting deadlines, and channel expansion plans. Comparison adds useful context, with Buffer at $5 for the paid plan and Sprout Social at $99 for the paid plan framing Metricool entry at $25 for the paid plan across budget tiers. Keep the paid plan name beside every price during checkout review, confirming billing interval, tax handling, seat rules, renewal timing, cancellation terms, and payment method before committing toward $25 for the paid plan.
The company behind it
The provider is identified as METRICOOL SOFTWARE, SL, domiciled in Spain and founded in 2015, creating a clear corporate reference for procurement and billing review. That identity links a named legal entity with a stated home market in ES and a stated origin in 2015, helping small businesses confirm accountability, invoicing details, and operating continuity before subscribing. Support is delivered through email, chat and help centre, combining mail based assistance with live messaging and a self serve help center stocked with guides and troubleshooting material. The arrangement suits readers who prefer documented answers, asynchronous help, and searchable guidance across onboarding, publishing setup, analytics review, access management, brand organization, content scheduling, approval coordination, performance reporting, account security, billing updates, renewal planning, and routine correspondence. Teams can keep METRICOOL SOFTWARE, SL on file for vendor checks while directing day to day questions through email, chat and help centre, noting response expectations during campaign peaks, product launches, seasonal rushes, staff changes, audit periods, reporting deadlines, platform updates, creative reviews, channel audits, and expansion planning. Together, domicile in Spain, origin in 2015, formal identity as METRICOOL SOFTWARE, SL, and care through email, chat and help centre give a compact yet reassuring picture of responsibility, reach, and responsiveness for buyers comparing social tools on trust as well as price.
How Metricool compares
- 9.2 vs 9.3
- 9.2 vs 9.1
9.2 vs 8.7- 9.2 vs 9.2
- 9.2 vs 9.3
9.2 vs 9.4
9.2 vs 8.5- 9.2 vs 9.2
- 9.2 vs 8.7
- 9.2 vs 8.0
- 9.2 vs 9.5
9.2 vs 9.4
9.2 vs 9.4- 9.2 vs 9.3
9.2 vs 9.1
9.2 vs 9.1
9.2 vs 9.1- 9.2 vs 9.0
9.2 vs 9.0- 9.2 vs 8.9
9.2 vs 8.9
9.2 vs 8.8- 9.2 vs 8.7
9.2 vs 8.5
9.2 vs 8.5
9.2 vs 8.5
9.2 vs 8.5
9.2 vs 8.5
9.2 vs 8.0
9.2 vs 8.0
9.2 vs 8.0
Frequently asked questions
What does Metricool cost to start?+
Paid entry sits at $25 for the paid plan, giving a clear starting point for budgeting across the year. Free plan yes allows early exploration before paid commitment, while the paid plan supports steadier publishing volume.
Does Metricool include a Free plan?+
Free plan yes means readers may explore core social workflows without paid commitment at the outset. The structure pairs Free plan yes alongside entry at $25 for the paid plan, keeping the upgrade route visible and predictable.
What usage limits apply?+
Use stays capped at 1 brand, 20 posts per month, covering brand capacity alongside monthly post volume in plain terms. Readers managing wider portfolios or denser calendars should map output against 1 brand, 20 posts per month before selecting the paid plan.
What type of tool is Metricool?+
The declared focus is social, placing Metricool firmly in social planning and publishing rather than broader marketing suites. Readers seeking service desk depth or design led production should weigh Sprout Social or Buffer against social.
Which company stands behind Metricool?+
The listed provider is METRICOOL SOFTWARE, SL, domiciled in Spain and founded in 2015. That record helps small businesses confirm billing identity, home market, and operating history before committing to entry at $25 for the paid plan.
How can customers reach support?+
Assistance runs through email, chat and help centre, spanning mail based help plus live messaging and self serve guides. The mix suits readers comfortable with written help and documentation, though readers wanting voice help should compare Sprout Social carefully.
How does pricing compare with alternatives?+
Metricool entry at $25 for the paid plan sits below Sprout Social at $99 for the paid plan and above Buffer at $5 for the paid plan. KambaChat at €14.99 for the paid plan adds further context around 1 brand, 20 posts per month.
Sources
- metricool.com checked September 29, 2026
Backs: Free plan, Pricing model, Tool type
“You can use Metricool for free, forever”
- metricool.com/about-us checked September 29, 2026
Backs: Founded
“2015 - We become Metricool”
- metricool.com/contact checked September 29, 2026
Backs: Support channels
“Send us an email ... Visit the Help Center ... Open chat support”
- metricool.com/legal-notice checked September 29, 2026
Backs: Headquarters, Legal entity
“28007, Madrid- Spain”
- metricool.com/pricing checked September 29, 2026
Backs: Price from, Usage limits
“Up to 5 brands for $25/month”
Compiled from 5 source pages, checked September 29, 2026. We did not open an account.