Moz review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Moz suits small businesses and enterprise teams that want a free SEO toolset before paying, with a paid plan listed at $99 once the free plan is outgrown. The free plan stays available alongside a 30 day trial, so you can judge the platform at your own pace before any spend.
Key facts
- Best for
- Small businesses that want a free SEO toolset first and a paid tier later.
- Price from
- $99 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- Free tools with limited queries (Source, checked September 26, 2026)
- Free trial length
- 30 days (Source, checked September 26, 2026)
- Tool type
- SEO (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2004 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Help-centre (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free plan, Free trial
- Official website
- moz.com
Pros and cons
Pros
- A free plan you can keep using, with free tools that run on limited queries
- Support runs on email, chat and help centre, with chat and a help centre alongside email
- Aimed squarely at small business and enterprise teams, from small operations to enterprise
Cons
- The entry price of $99 sits above the category median of €25.43 and above the upper quartile of €48.49
- Free tools come with limited queries, so the free plan cannot carry a full site on its own
- Support runs on email, chat and help centre, with no phone line in that set
Who it suits
- Small businesses that want a free SEO toolset before committing any budget
- Enterprise teams standardising on one search visibility platform
- Buyers who want a 30 day trial rather than an immediate commitment
Who should look elsewhere
- Buyers watching the entry price closely, since Vantage lists at $30 and myGreekTax at €69
- Anyone starting from nothing, because Novo is listed at $0 and cost is no reason to hold back
What you get free
The free plan is the way in, and it costs nothing to keep using it. Free tools come with limited queries, so they suit occasional checks on a handful of pages rather than continuous ranking tracking. When you outgrow that, the paid plan carries a 30 day trial, a full month at the same entry point before you commit to a subscription.
The company behind it
Moz is a US company founded in 2004, so it has been building search tooling for a long stretch. Support runs on email, chat and help centre, which covers most questions without a scheduled call. There is no phone number listed in that set, so plan on written help. For a team, that shape suits people who work from documentation and email.
How Moz compares
- 9.4 vs 9.3
- 9.4 vs 9.1
9.4 vs 8.7- 9.4 vs 9.2
- 9.4 vs 9.3
9.4 vs 9.4
9.4 vs 8.5- 9.4 vs 9.2
- 9.4 vs 8.7
- 9.4 vs 8.0
- 9.4 vs 9.5
9.4 vs 9.4
9.4 vs 9.4- 9.4 vs 9.3
9.4 vs 9.1
9.4 vs 9.1
9.4 vs 9.1- 9.4 vs 9.0
9.4 vs 9.0- 9.4 vs 8.9
9.4 vs 8.9
9.4 vs 8.8- 9.4 vs 8.7
9.4 vs 8.5
9.4 vs 8.5
9.4 vs 8.5
9.4 vs 8.5
9.4 vs 8.5
9.4 vs 8.0
9.4 vs 8.0
9.4 vs 8.0
Frequently asked questions
What does the free Moz plan include?+
Moz offers a free plan, and the free tools come with limited queries. That makes it a sensible place to test the platform on a handful of pages before spending anything. Moz lists free plan and free trial as the ways in, so you can also try the paid plan and decide later.
How long is the Moz free trial?+
The paid plan comes with a 30 day trial, which gives you a full month of use before you commit. The trial sits alongside the free plan, so you can also stay on the free version and never pay. The entry price once the trial ends is $99.
What does the cheapest Moz plan cost?+
Moz lists its entry price at $99. That sits above the median of €25.43 for the SEO tools tracked here, and above the upper quartile of €48.49. On a ranking of 281 out of 307 brands compared on price, Moz sits towards the expensive end.
How does that price compare with the other options on this page?+
Vantage lists at $30 and myGreekTax at €69, so both sit below the Moz entry point. Novo is listed at $0, so it costs nothing to try. On price alone, Moz is the priciest of the options here.
Who is Moz built for?+
Moz is aimed at small business and enterprise, and its focus is seo rather than general business software. The free plan suits a first look, while the paid plan is for teams ready to commit to a subscription. The listing covers both ends of the market, so a small operation and a larger team are both in scope.
How do I get help from Moz?+
Support runs on email, chat and help centre. That covers written help for most questions, with a help centre for self service lookups. Phone is not part of that set, so if you prefer to talk an issue through with someone, plan for that gap.
Where is Moz based, and how long has it been around?+
Moz is a US company founded in 2004, so it is a long standing name in the seo space. Its scope is narrow by design, which suits buyers who only want search visibility. That is the trade you make by picking a specialist over a general suite.
Sources
- moz.com checked September 26, 2026
Backs: Audience, Free plan, Support channels, Tool type
“Your all-in-one suite of SEO essentials”
- moz.com/free-seo-tools checked September 26, 2026
Backs: Usage limits
- moz.com/products/pro checked September 26, 2026
Backs: Free trial length, Pricing model
- moz.com/products/pro/pricing checked September 26, 2026
Backs: Price from
- cbinsights.com/compare/moz-vs-seoi checked September 26, 2026
Backs: Founded, Headquarters
“Moz was founded in 2004 and is based in Seattle”
Compiled from 5 source pages, checked September 26, 2026. We did not open an account.