Serpstat review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Serpstat suits small businesses and beginners who want one SEO toolset with a capped Individual plan, at the cost of a higher entry fee. Entry pricing starts at $50, above the €25.43 median for this group, and the trial runs 7.
Key facts
- Best for
- Small teams that want SEO research and reporting in one subscription with a trial to start on.
- Price from
- $50 (Source, checked September 26, 2026)
- Free plan
- No (Source, checked September 26, 2026)
- Usage limits
- Individual: 100 searches per day, 5 projects (Source, checked September 26, 2026)
- Free trial length
- 7 days (Source, checked September 26, 2026)
- Tool type
- SEO (Source, checked September 26, 2026)
- Founded
- 2013 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Audience
- Beginners, Small business, Enterprise
- Pricing model
- Free trial
- Official website
- serpstat.com
Pros and cons
Pros
- Free trial of 7 days lets a team size the Individual plan before paying
- SEO is the core tool type, so reports and keyword work sit in one place
- Built for beginners, small-business and enterprise teams at beginners, small business and enterprise
- Support runs on email, chat and phone
Cons
- No free plan, so testing starts on a paid tier
- Entry price of $50 sits above the €25.43 median in this group
- The Individual plan caps usage at Individual: 100 searches per day, 5 projects
Who it suits
- Small businesses tracking search performance without a dedicated analyst
- Beginners who want a guided starting point at beginners, small business and enterprise
- Teams that need help centre and phone support during setup
Who should look elsewhere
- Buyers who need a no-cost option, since there is no free plan
- Shoppers who want the lowest entry fee, as Vantage lists $30
Free plan and trial
Serpstat does not offer a free plan, so cost starts as soon as you subscribe. The trial runs 7 days, which is the shortest window listed for this group against a 14 median. In that window you can work through the Individual allowance of Individual: 100 searches per day, 5 projects and judge the reports before committing to a longer term.
How Serpstat compares
- 9.1 vs 9.3
- 9.1 vs 9.1
9.1 vs 8.7- 9.1 vs 9.2
- 9.1 vs 9.3
9.1 vs 9.4
9.1 vs 8.5- 9.1 vs 9.2
- 9.1 vs 8.7
- 9.1 vs 8.0
- 9.1 vs 9.5
9.1 vs 9.4
9.1 vs 9.4- 9.1 vs 9.3
9.1 vs 9.1
9.1 vs 9.1
9.1 vs 9.1- 9.1 vs 9.0
9.1 vs 9.0- 9.1 vs 8.9
9.1 vs 8.9
9.1 vs 8.8- 9.1 vs 8.7
9.1 vs 8.5
9.1 vs 8.5
9.1 vs 8.5
9.1 vs 8.5
9.1 vs 8.5
9.1 vs 8.0
9.1 vs 8.0
9.1 vs 8.0
Frequently asked questions
Does Serpstat have a free plan?+
There is no free plan, so there is nothing to use once a trial ends. The free trial runs 7 days, and the Individual tier during that window allows Individual: 100 searches per day, 5 projects.
What does Serpstat cost to start?+
Entry pricing starts at $50. That sits above the €25.43 median for comparable tools, so a shorter trial is a real consideration here.
How much can I run on the Individual plan?+
The Individual plan is capped at Individual: 100 searches per day, 5 projects. Projects and daily searches both sit inside that cap, so heavier tracking needs a higher tier.
Who is Serpstat aimed at?+
The stated audience covers beginners, small business and enterprise. In practice that spans a beginner running a first audit through to an enterprise team, with the same Individual: 100 searches per day, 5 projects style caps deciding the tier.
How do I get help from support?+
Support runs on email, chat and phone. Phone and chat are listed alongside email and a help centre, so an urgent question does not have to wait for email.
Is a trial long enough to judge the tool?+
The trial is 7 days, shorter than the 14 median for this group. A team that needs longer to evaluate reports should budget a paid month.
How does Serpstat compare on price with Vantage?+
Serpstat starts at $50 and Vantage at $30. Vantage is the cheaper way in, while Serpstat lists Individual: 100 searches per day, 5 projects on its Individual plan.
Sources
- serpstat.com checked September 26, 2026
Backs: Free trial length, Pricing model, Tool type
“Try 7 days for free”
- serpstat.com/page/about-us checked September 26, 2026
Backs: Founded
“Since its founding in 2013”
- serpstat.com/page/pricing-plans checked September 26, 2026
Backs: Audience, Free plan, Price from, Usage limits
“For freelancers and beginners”
- serpstat.com/page/support checked September 26, 2026
Backs: Support channels
“Open support chat; Contact us; Phone Support”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
Serpstat
Small teams that want SEO research and reporting in one subscription with a trial to start on.