SpyFu review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
SpyFu is an SEO tool for the small-business and enterprise buyers in small business and enterprise, with a free plan to try first. Entry sits at $39, and the Basic plan covers 10k rows on Basic plan, so the cost of entry is the trade-off to weigh.
Key facts
- Best for
- Small teams that want competitor and search data with a free plan before paying.
- Price from
- $39 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- 10k rows on Basic plan (Source, checked September 26, 2026)
- Tool type
- SEO (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2005 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free plan
- Official website
- spyfu.com
Pros and cons
Pros
- A free plan is included, so a team can start at no cost and decide later
- The published allowance reads 10k rows on Basic plan, so research volume is clear before you sign up
- Support runs on email, chat and phone, including a phone line alongside chat and email
- Based in US and founded in 2005, so the vendor is an established one
Cons
- It ranks 225 among 307 brands on price from, toward the dearer end of the table
- The stated audience is small business and enterprise, so a beginner buying a first SEO tool is a weaker match
Who it suits
- Teams in the small business and enterprise audience who need ongoing SEO research
- Groups testing an SEO tool on the free plan before setting a budget
- Buyers who want phone support in the set of email, chat and phone
Who should look elsewhere
- Readers who want the lowest outlay, since Vantage starts at $30
- Buyers who expect a no cost start elsewhere, since Novo lists $0
- Readers budgeting in euros, who may prefer myGreekTax at €69
Plans and pricing
SpyFu sets a single entry figure, so budgeting is straightforward. A free plan is included, which means a team can start at no cost and judge the data before paying anything. The paid entry tier starts at $39, and that is the number to carry into a budget rather than a range to guess at.
Who runs it
SpyFu is a US vendor, with headquarters in the United States, and it was founded in 2005, so the company is established rather than new to the market. Support runs on email, chat and phone, which means email, chat and phone are all listed routes to a person. Teams with a research question have several ways to ask.
How SpyFu compares
- 9.3 vs 9.3
- 9.3 vs 9.1
9.3 vs 8.7- 9.3 vs 9.2
- 9.3 vs 9.3
9.3 vs 9.4
9.3 vs 8.5- 9.3 vs 9.2
- 9.3 vs 8.7
- 9.3 vs 8.0
- 9.3 vs 9.5
9.3 vs 9.4
9.3 vs 9.4- 9.3 vs 9.3
9.3 vs 9.1
9.3 vs 9.1
9.3 vs 9.1- 9.3 vs 9.0
9.3 vs 9.0- 9.3 vs 8.9
9.3 vs 8.9
9.3 vs 8.8- 9.3 vs 8.7
9.3 vs 8.5
9.3 vs 8.5
9.3 vs 8.5
9.3 vs 8.5
9.3 vs 8.5
9.3 vs 8.0
9.3 vs 8.0
9.3 vs 8.0
Frequently asked questions
Does SpyFu offer a free plan?+
SpyFu lists a free plan as its model in free plan, and it costs nothing to start. A team can use it to test the research output before paying. The paid tier begins at $39, which is the figure to hold against the free option when a budget is set.
What does SpyFu cost?+
Entry pricing starts at $39. Most of the SEO tools in this ranking sit at a median of €25.43 for entry, so SpyFu is priced above the middle of the group. A free plan is also included, so a team can test the tool before paying.
How much data is included?+
The stated usage limit is 10k rows on Basic plan, so that row volume is what a team can count on at the entry tier. A free plan is also listed in free plan, which lets a buyer try the interface before setting aside a budget for heavier research.
Who is SpyFu built for?+
The stated audience is small business and enterprise, so the tool is pitched at companies and larger teams. A free plan gives a small team a way in, and the paid entry of $39 is the level at which an organisation signs up for ongoing research.
What support does SpyFu offer?+
Support runs on email, chat and phone, so email, chat and phone are all listed routes to a person. For a research question that a help article cannot settle, having a phone line alongside chat and email gives a buyer several ways to ask.
Where is SpyFu based and how old is it?+
SpyFu is headquartered in the United States and was founded in 2005, so buyers are dealing with a US company that has been trading for a long time. Support runs on email, chat and phone, and the entry price of $39 is the number a buyer signs up against.
Sources
- earningonyourterms.com/reviews/spyfu-free-trial checked September 26, 2026
Backs: Free plan, Pricing model
“FREE to join (limited access and results)”
- en.wikipedia.org/wiki/SpyFu checked September 26, 2026
Backs: Founded, Headquarters
“SpyFu was founded in April 2005”
- cbinsights.com/company/spyfu checked September 26, 2026
Backs: Audience, Tool type
“SpyFu serves marketers and agencies focused on search marketing”
- fool.com/the-ascent/small-business/seo/spyfu-review checked September 26, 2026
Backs: Support channels
“from phone support to live chat and email”
- spyfu.com/mainpurchase checked September 26, 2026
Backs: Price from, Usage limits
“$ 39 /month”
Compiled from 5 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
SpyFu
Small teams that want competitor and search data with a free plan before paying.