Updated September 28, 2026 · ForgeCue Editorial Team
Unbounce vs Wix
Unbounce
Wix
Higher score in this comparison
What sets them apart
| Compare | UnbounceReviewVisitVisit | WixReviewVisitVisit |
|---|---|---|
| Price from | $29 | $17.77Lower |
| Free plan | No | YesHas it |
| Templates | from 100 | 2,000 |
| Builder type | Landing | Site, Store, LandingCovers more |
| E-commerce plan price | Not confirmed | $29.77 |
| Transaction fee | Not confirmed | 2.9% |
| Free trial length | 14 days | Not confirmed |
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Key differences
- Wix scores higher overall: 9.4 vs 9.1.
- Price from is lower at Wix: $17.77 vs $29.
- Free plan: only Wix.
- Founded is lower at Wix: 2006 vs 2009.
- Audience: only Wix offers Beginners.
- Pricing model: only Unbounce offers Free trial.
- Pricing model: only Wix offers Free plan.
- Builder type: only Wix offers Site, Store.
Our verdict on each
Unbounce
Unbounce is a landing page builder for small businesses and enterprise teams paid to test campaign pages rather than run a whole site. Entry price is $29, well above the cheapest alternatives on this page, and there is no free plan to test with.
Wix
Wix suits small businesses and beginners who want a single place for a site, a store and hosting, starting from a free plan. The catch is price at entry and renewal: plans start at $17.77 on a 12 term, and the e-commerce plan sits at $29.77.
Score breakdown
| Area | Unbounce | Wix |
|---|---|---|
| Cost | 8.8Entry price is $29, high among the options here, and there is no free plan, only a 14 day trial. | 9.0HigherEntry price of $17.77 and a transaction fee of 2.9% sit above $12 and the site median of €13.15. |
| Offer | 9.4 | 9.6HigherA free plan is included, hosting spans web hosting and multi cloud hosting with a 99.99% guarantee, and 2,000 templates cover site, store and landing. |
| Trust | 9.3 | 9.6Higher |
Availability and regulation
| Country | Unbounce | Wix |
|---|---|---|
| Headquarters | Canada | Israel |
How they place
| Ranking | Unbounce | Wix |
|---|---|---|
| Website builders | 47 of 370 | 26 of 370 |
| SEO and marketing tools | 6 of 270 | 3 of 270 |
Every fact side by side
| Fact | Unbounce | Wix |
|---|---|---|
| Audience | Small business, Enterprise | Beginners, Small business, EnterpriseCovers more |
| Pricing model | Free trial | Free plan |
| Legal entity | Unbounce Marketing Solutions Incorporated | Wix.com Ltd. |
| Headquarters | Canada | Israel |
| Founded | 2009 | 2006Lower |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
Business tools
| Fact | Unbounce | Wix |
|---|---|---|
| Usage limits | Not confirmed | Free website builder plan |
Web hosting
| Fact | Unbounce | Wix |
|---|---|---|
| Intro price | Not confirmed | $17.77 to $159.77 |
| Hosting types | Not confirmed | Web hosting, Multi cloud hosting |
| Money-back period | Not confirmed | 14 days |
| Features | Not confirmed | Free SSL, CDN, Email |
| Uptime guarantee | Not confirmed | 99.99% |
| Data centres | Not confirmed | United States, Europe |
| Intro price term (months) | Not confirmed | 12 months |
Domain registrars
| Fact | Unbounce | Wix |
|---|---|---|
| .com first year | Not confirmed | €9.90 |
Email marketing
| Fact | Unbounce | Wix |
|---|---|---|
| Free plan limits | Not confirmed | Free email marketing tool available |
Where each stands against the rest
| Fact | Unbounce | Wix | Median |
|---|---|---|---|
| Price from | $29above the median | $17.77above the median | $14.97 |
| E-commerce plan price | Not confirmed | $29.77above the median | $17 |
| Transaction fee | Not confirmed | 2.9%highest quarter | 0% |
| Free trial length | 14 daysat the median | Not confirmed | 14 days |
| Templates | from 100below the median | 2,000highest quarter | 150 |
Median across 141 listed software products.
Pros and cons
Unbounce
Pros
- A 14 day free trial gives campaigns time to run before a commitment
- Support runs on email, chat and phone, so phone and chat sit alongside email
- A starting library of from 100 landing page templates shortens the first build
Cons
- There is no free plan, so the 14 day trial is the only way in
- Entry price of $29 is well above Ko-fi at $12
Wix
Pros
- A free plan is included, and Free email marketing tool available means email marketing tooling is available without paying first.
- Hosting is part of the product, spanning web hosting and multi cloud hosting with free ssl, cdn and email on the free tier, so there is no separate host to buy.
- Templates number 2,000 across site, store and landing, which shortens the work before a store can sell.
Cons
- Entry price of $17.77 sits above $12, and the intro term runs 12 months.
- The e-commerce plan at $29.77 is higher than the €6.14 lower quartile in the ranking set.
- A transaction fee of 2.9% applies on top of the plan, against a 0% median across the ranking set.
Who each suits
Unbounce
Who it suits
- Small businesses buying paid traffic who need a fresh landing page for each campaign
- Enterprise marketing teams running split tests across many page variants
Who should look elsewhere
- Sellers on a tight budget, who would start lower at Ko-fi with $12
- Shops that need a full store, since Unbounce is built for landing pages
Wix
Who it suits
- Small businesses that need a site, a store and hosting in a single product
- Beginners who want a free plan before paying anything
- Enterprise teams comfortable with a single large platform
Who should look elsewhere
- Shoppers comparing pure transaction fee economics, where Shafrik prices from XOF 9,900 in another currency
- Sellers priced in Uruguay who prefer a local platform starting at UYU 400
- Creators wanting a simple tip page at $12 rather than a full site builder
Current offers
Unbounce
Current offer
Free trial
Free 14-day trial: 14 days, no credit card required
Full access to the plan of your choice; single user, no custom domains and some traffic restrictions; cancel anytime
Source, checked September 26, 2026
Wix
Current offer
Bonus
Free domain for 1 year with most Premium plans: 1 year free domain voucher included with most yearly or multi-year Premium plans
Voucher redeemable within 60 days of purchase and only valid towards the purchase of a new domain from Wix; not included on renewal or upgrade of an existing plan
Source, checked September 26, 2026
Questions about each
Unbounce
How much does the entry plan cost?+
Entry price is $29. That is the floor for Unbounce, and it sits well above the cheapest options on this page, so budget above the introductory figure rather than at it.
Is there a free plan?+
There is no free plan. The way in is a 14 day free trial, which is long enough to launch a page and read early results before paying.
Wix
What does Wix cost to start?+
Plans start at $17.77, and paid plans open at $17.77 to $159.77 over a 12 term. A free plan is available first, so nothing has to be paid before that. E-commerce work sits on a separate tier at $29.77. A .com domain adds €9.90 in the first year.
Is there a free Wix plan, and what comes with it?+
Yes, a free plan is included, and it is a website builder plan rather than a limited demo. Hosting comes with it, along with free ssl, cdn and email. A free email marketing tool is also available. The free plan keeps the site running at no recurring cost.