Top email marketing software compared

About Top email marketing software compared

Email marketing software rarely charges a single price. A plan can open with an introductory rate, include a small free tier, and then ask for more once the list grows, so the figure on a pricing page is only part of the decision. Across 67 brands in this category, the median entry point sits at €16.33, introductory pricing tends to land near €5.16, and the typical bill after the opening period is higher at €5.99. This ranking weighs what a small business actually pays for: what sending costs at the entry contact tier, what it costs at the larger tier, and what a plan covers while you are still deciding. Support reach and the country a vendor is registered in settle the rest, which matters for teams that need a supplier they can invoice in their own market. Members are listed with their own entry prices, free offers and support routes, so a short list and a long list lead to different picks.

How we picked

Every member here is scored on cost, offer and trust, weighted 40%, 40% and 20%. Cost covers what a plan charges at the entry contact tier and at the larger tier, plus any free allowance that reduces the opening bill. Offer covers what a plan includes at that price, including sending limits, seats and bundled tools. Trust covers the legal entity behind the brand, where it is registered, and how many support routes a customer can reach. Prices and limits come from vendor pricing pages, terms pages and company profiles, cross-checked against price records held for this category, where contact-tier pricing across the members runs €7.89 to €104.36 at the entry tier and €11.40 to €140.31 at the larger tier. Where a brand lists more than one plan price, the figure shown is the one attached to that tier, and a plan name sits beside every price in the member notes below. Partners are always listed first, ahead of scored brands, so a partner slot is never a score result. After that, the order follows the score alone.

Our top picks

1. 4. Wix

   Wix closes this ranking because its free email marketing tool, Free email marketing tool available, is bundled into a site and store builder rather than sold as a standalone product, which is a different proposition from the tools above. It serves beginners, small businesses and enterprise teams, and answers on email, chat and phone, so help is easy to reach. The brand is registered as Wix.com Ltd. in IL and has traded since 2006. The trade-off for a team that only needs sending is that the free email allowance sits inside a broader Wix plan, so email volume is a single line among many in the cost. Benchmark Email, ranked just above, is the pick for a buyer who wants email pricing on its own, with its paid plan listing $19 and $45 per contact tier.

   • Price from: $17.77
   • Free plan: Yes
   • E-commerce plan price: $29.77

   Pros

   • A free plan is included, and Free email marketing tool available means email marketing tooling is available without paying first.
   • Hosting is part of the product, spanning web hosting and multi cloud hosting with free ssl, cdn and email on the free tier, so there is no separate host to buy.
   • Templates number 2,000 across site, store and landing, which shortens the work before a store can sell.
   • Support runs on email, chat and phone, so help is reachable by phone, chat, email and a help centre.
   • A 14 day money back period on paid plans, below the 180 upper end in the ranking set.

   Cons

   • Entry price of $17.77 sits above $12, and the intro term runs 12 months.
   • The e-commerce plan at $29.77 is higher than the €6.14 lower quartile in the ranking set.
   • A transaction fee of 2.9% applies on top of the plan, against a 0% median across the ranking set.
   • Hosting runs in United States and Europe only, so sites serving visitors elsewhere rely on that infrastructure alone.

What to look for

Entry price and renewal price

The median entry point in this category is €16.33, but introductory rates sit near €5.16 while the typical renewal is €5.99. A plan that looks cheap at signup can be the pricier one at renewal, so read both figures for the same plan name before committing.

Contact tier pricing

Sending cost is worth reading at two points. At the entry tier the median is €21.49, and at the larger tier it is €59. A vendor whose paid plan price holds steady between the two is easier to budget for than one that jumps as the list grows.

What the free offer allows

A free plan is common here, sitting at 51.1%, and a free trial runs for a median of 14. Read the allowance on the free tier, because a small send cap decides whether a tool is still useful once a trial ends.

Support you can reach

A help centre is the most common route, appearing at 85.5%, ahead of email at 65.5% and phone at 38.2%. For a team that wants a person on the line, phone support is the filter to apply early.

Fit for a small business

Every member here targets small business at 100%, so the deciding factor is scope rather than audience. Look further when a tool also serves beginners at 53.1% or enterprise at 44.9% and your list may grow either way.

Refunds and where the vendor sits

Refunds are short in this category, with a median of 14, so the safest pick is one you can walk away from. Where a vendor is registered matters for invoicing and data terms, and so does the size of the company standing behind the brand.

Frequently asked questions

Top email marketing software compared by country

• Australia
• Brazil
• Canada
• China
• France
• Germany
• India
• Ireland
• Italy
• Japan
• Mexico
• South Korea
• Spain
• United Kingdom
• United States

The data behind this ranking

All data and the CSV