Updated October 17, 2026 · ForgeCue Editorial Team
Brevo vs Klaviyo
Brevo
Klaviyo
Higher score in this comparison
Brevo vs Klaviyo: the differences
| Compare | BrevoReviewVisitVisit | KlaviyoReviewVisitVisit |
|---|---|---|
| Free plan limits | 300 daily emails, 100,000 contacts | Up to 250 profiles, 500 emails/month, $5 mobile messages/month, $5 Composer usage/month |
| Integrations | 150 | 350Higher |
| Price at 1,000 contacts | Not confirmed | $30 |
| Price at 10,000 contacts | Not confirmed | $150 |
| Compliance certifications | ISO 27001 | Not confirmed |
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Key differences
- Klaviyo scores higher overall: 9.1 vs 8.9.
- Integrations is higher at Klaviyo: 350 vs 150.
- Support channels: only Klaviyo offers Chat, Community.
Our verdict on each
Brevo
For teams seeking email outreach plus customer management in one place, Brevo provides email tools with added operational functions. Brevo covers automation and social functions alongside CRM and help desk functions for daily team use and clear coordinated customer communication across channels.
Klaviyo
Klaviyo costs more per list than the transactional senders beside it, and the free tier is small. It suits small businesses that want email and social automation in the same place rather than cheap bulk delivery, with the lower contact tier priced at $30.
Score breakdown
| Area | Brevo | Klaviyo |
|---|---|---|
| Cost | Not confirmed | 8.5Free plan listed, and $30 and $150 both sit above Mailjet and Postmark on the same measures. |
| Offer | 8.8 | 9.7Higher |
| Trust | 8.7 | 8.7 |
How they place
| Ranking | Brevo | Klaviyo |
|---|---|---|
| Email marketing software | 14 of 100 | 11 of 100 |
| Workflow automation tools | 20 of 231 | 14 of 231 |
Every fact side by side
| Fact | Brevo | Klaviyo |
|---|---|---|
| Audience | Beginners, Small business, Enterprise | Beginners, Small business, Enterprise |
| Pricing model | Free plan | Free plan |
| Legal entity | Eiffel 65 SAS | Klaviyo |
| Headquarters | France | United States |
| Founded | 2012 | 2012 |
| Support channels | Email, Help centre | Email, Chat, Help centre, CommunityCovers more |
Business tools
| Fact | Brevo | Klaviyo |
|---|---|---|
| Price from | $9 | Not confirmed |
| Free plan | Yes | Yes |
| Usage limits | 300 emails per day | Not confirmed |
| Tool type | Automation, Social | Automation, Social |
CRM and helpdesk
| Fact | Brevo | Klaviyo |
|---|---|---|
| Product | CRM, Help desk | Not confirmed |
Where each stands against the rest
| Fact | Brevo | Klaviyo | Median |
|---|---|---|---|
| Price at 1,000 contacts | Not confirmed | $30below the median | $31.50 |
| Price at 10,000 contacts | Not confirmed | $150highest quarter | $99 |
| Integrations | 150at the median | 350highest quarter | 150 |
Median across 19 listed software products.
Pros and cons
Brevo
Pros
- Combines email outreach with CRM functions for organized contact management
- Includes help desk capabilities alongside automation for coordinated outreach
- Supports social tools within the same outreach workflow
Cons
- Advanced automation and reporting sit behind higher plans
- Text messages are charged separately from email sending
Klaviyo
Pros
- A free plan is listed, so a small list can be built at no cost
- Email and social sit in the same place, per automation and social
- 350 integrations are listed for connecting the stack
Cons
- The lower contact tier price is $30, above Mailjet's $9
- The larger contact tier price is $150, above Postmark's $15
- The free plan limits keep profiles, monthly emails, mobile messages and Composer usage tight
Who each suits
Brevo
Who it suits
- Teams wanting automation with centralized customer records
- Businesses wanting social outreach with support functions
Who should look elsewhere
- Teams wanting only a simple email sender with no automation
- Businesses wanting a standalone help desk without marketing tools
Klaviyo
Who it suits
- Small businesses already built around email, per beginners, small business and enterprise
- Teams that want email and social handled together, per automation and social
- Beginners who want a free plan to test flows on, per free plan
Who should look elsewhere
- Buyers who only need transactional delivery, where Postmark lists $15
- Shoppers optimising on unit price, since Mailjet lists $9
- Buyers wanting a free tier that also covers sales and service, the wider free offer HubSpot describes
Questions about each
Brevo
What does Brevo sell?+
Brevo provides tools for sending email outreach and managing customer interactions. It includes CRM functions for organizing contacts and help desk resources for handling conversations. Buyers can consider how those combined areas match their outreach needs.
What automation capabilities does Brevo include?+
Brevo includes automation capabilities that support scheduled outreach and follow up activity. It also includes social tools that work alongside email messages. Buyers can review how those capabilities support their current outreach plans and team routines.
Klaviyo
Does Klaviyo have a free plan?+
Yes. A free plan is listed, and the pricing model here is free plan. The free plan limits stay modest: a small profile allowance, a monthly email cap, and tight budgets for mobile messages and Composer usage. Enough to test flows, not enough for a list that has grown.
What does Klaviyo cost on a smaller contact list?+
On the smaller contact tier the price is $30. Mailjet lists $9 on the same measure, so Klaviyo sits at the dearer end of this group. Budget that gap before the list keeps growing.