IFTTT review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
IFTTT suits small businesses that want simple cross app automation on a free plan or a low entry fee. Entry starts at $2.99, and the free plan keeps the cost of a first workflow close to nothing, though the free tier caps usage at 2 Applets.
Key facts
- Best for
- Small businesses wanting basic cross app automation without a large commitment.
- Price from
- $2.99 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- 2 Applets (Source, checked September 26, 2026)
- Tool type
- Automation (Source, checked September 26, 2026)
- Support channels
- Help-centre (Source, checked September 26, 2026)
- Audience
- Small business
- Pricing model
- Free plan, Free trial
- Official website
- ifttt.com
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- A free plan is available, so a first workflow can run at no cost.
- Paid entry is low at $2.99, below the automation median of €19.65.
- The free model comes with a free trial option, so a paid tier can be tried before committing.
- Built for small business, which is the largest audience group among automation tools at 90.3%.
Cons
- The free plan is limited to 2 Applets, which is tight for a small business running several automations.
- Support runs on help centre only, with no live channel listed.
- Entry pricing of $2.99 is a starting figure only, so a renewal figure is not listed.
- The free plan is not the only model offered, so a paid tier is needed once 2 Applets is reached.
Who it suits
- Small businesses that need simple triggers between the apps they already use.
- Teams that want to test automation on a free plan before paying.
- Solo operators who will stay inside the 2 Applets the free plan allows.
Who should look elsewhere
- Businesses that need live support, since help runs through help centre.
- Users who expect a free plan with room beyond 2 Applets, where Marmin AI at $0.05 may be worth a look.
- Shoppers comparing high entry fees, since Shafrik starts at XOF 9,900.
Intro and renewal prices
IFTTT opens with a free plan, so the first workflows can be built and run without a charge. Paid entry starts at $2.99, which sits below the automation category median of €19.65 and below the wider site median of €13.15. Infloww starts higher, at $40, and Shafrik is priced in a different currency entirely at XOF 9,900. IFTTT offers two ways in: a free plan and a free trial, so a small business can test the tool before paying anything. A free plan means the effective entry cost can be nothing, and a free trial means the first paid tier can be tried on before any commitment. The free plan comes with a usage limit of 2 Applets, which is the practical boundary for anyone staying on it. On renewal, the listed starting price of $2.99 is the figure to budget against, and the site median for renewal pricing sits at €5.99. A separate renewal price for IFTTT is not listed, so a business planning a second year should confirm the ongoing figure before signing up. Marmin AI, by contrast, lists its starting figure at $0.05, which works out far lower, so readers who only need a very small spend may want to weigh it against a paid IFTTT tier.
How IFTTT compares
- 9.0 vs 9.3
- 9.0 vs 9.1
9.0 vs 8.7- 9.0 vs 9.2
- 9.0 vs 9.3
9.0 vs 9.4
9.0 vs 8.5- 9.0 vs 9.2
- 9.0 vs 8.7
- 9.0 vs 8.0
- 9.0 vs 9.5
9.0 vs 9.4
9.0 vs 9.4- 9.0 vs 9.3
9.0 vs 9.1
9.0 vs 9.1
9.0 vs 9.1- 9.0 vs 9.0
9.0 vs 9.0- 9.0 vs 8.9
9.0 vs 8.9
9.0 vs 8.8- 9.0 vs 8.7
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.5
9.0 vs 8.0
9.0 vs 8.0
9.0 vs 8.0
Frequently asked questions
Does IFTTT have a free plan?+
Yes, IFTTT offers a free plan, and it is listed alongside a free trial as the two ways to start. A free plan means a small business can run a first automation without paying, which is the cheapest way in. The catch sits in the usage limit of 2 Applets on that free plan.
How much does IFTTT cost to start?+
Paid plans start at $2.99, which is below the automation category median of €19.65. The free plan sits on top of that, so a business that stays inside 2 Applets pays nothing for a first workflow. This is well placed for small businesses comparing entry costs.
What is the usage limit on the IFTTT free plan?+
The free plan is capped at 2 Applets. That is enough to prove a trigger works between a couple of apps, but a small business that wants several running at once will pass it quickly. Past that cap, a paid plan at $2.99 is where the real usage sits.
Is a free trial available at IFTTT?+
Yes, a free trial is offered alongside the free plan as a way in. That means a business can try a paid tier before committing, then decide on the $2.99 entry plan. The free plan and the free trial together cover both the no cost and try before you pay routes.
Who is IFTTT built for?+
IFTTT is aimed at small businesses, which is the most common audience among automation tools at 90.3%. That fits teams connecting the apps they already run rather than building custom software. Larger setups tend to look at automation tools with a higher enterprise share.
What support does IFTTT offer?+
Support runs through help centre. That means self service help articles rather than live chat or a phone line, which suits readers comfortable searching for answers. Anyone who wants to talk to someone should weigh that before signing up for a paid plan.
How does IFTTT compare with cheaper automation tools?+
IFTTT starts at $2.99, while Marmin AI starts at $0.05, so the lower entry point sits elsewhere. Infloww, at $40, is priced higher. IFTTT pairs a free plan with a low paid entry, which is the middle path of the three.
Sources
- help.ifttt.com/hc/en-us checked September 26, 2026
Backs: Support channels
“Help Center Answers to frequently asked questions”
- ifttt.com/plans checked September 26, 2026
Backs: Audience, Free plan, Pricing model, Price from, Tool type, Usage limits
“Limitless possibilities for small business owners”
Compiled from 2 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
IFTTT
Small businesses wanting basic cross app automation without a large commitment.