Lusha review
Updated October 12, 2026 · ForgeCue Editorial Team
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Lusha serves go to market teams with verified B2B data for prospecting, holding 515M plus contacts and 29M plus companies. It suits teams that want enrichment, buying signals and AI ranked lists tied to their own CRM history and ideal customer profile with weekly refreshed signals.
Key facts
- Best for
- Go to market teams prospecting with verified B2B data
- Product
- Sales-prospecting
- Official website
- lusha.com
Pros and cons
Pros
- Holds 515M plus verified contacts and 29M plus companies
- Tracks 26 buying signals refreshed weekly on named companies
- Works across workspace, browser extension, API and AI connections
- Ranks accounts and people against ICP and CRM history
Cons
- Focused on B2B prospecting data rather than wider service tasks
- Value depends on connected CRM history and search activity
- Many workflows run through extensions, API and connected tools
Who it suits
- Go to market teams building prospect lists
- Sales teams enriching CRM records
Who should look elsewhere
- Teams outside B2B prospecting
- Teams wanting standalone helpdesk ticketing
What it does well
Lusha centers on search, enrichment and management of contacts and companies in one workspace. A browser extension reveals contact details during professional network and web browsing. An API and connected AI access let teams query contacts, companies and signals from their own workflows. Buying signals, AI recommendations, conversation intelligence and visitor identification help prioritize accounts, find lookalikes, score leads and plan territories and outreach.
Our full take
Lusha provides B2B contact and company data for prospecting, with a workspace to search, enrich and manage contacts and companies, buying signals, an API and an MCP connection for AI tools.
How Lusha compares
8.0 vs 8.7
8.0 vs 8.9
8.0 vs 9.4- 8.0 vs 9.4
8.0 vs 8.9
8.0 vs 9.3
8.0 vs 9.3
8.0 vs 9.1
8.0 vs 8.9
8.0 vs 8.5- 8.0 vs 8.5
8.0 vs 8.0
Frequently asked questions
What does Lusha do?+
Lusha provides verified B2B contact and company data for prospecting. It includes a workspace to search, enrich and manage records, plus buying signals, AI recommendations and meeting analysis. The goal is one shared data foundation for prospecting work.
How does enrichment work?+
Enrichment fills missing emails, phone numbers and company details in existing records. It works in the workspace, through CSV lists, through the API and through connected AI assistants. Enriched records can be pushed into major CRM platforms or a warehouse.
How do AI recommendations work?+
Deep Intelligence scores the market against an ideal customer profile, CRM records, contacts, searches and past wins. It returns accounts to work, people to reach and a suggested next action. Results are ranked for the specific business rather than as a generic list.
Sources
- lusha.com checked October 11, 2026
Backs: Description
Compiled from 1 source page, checked October 17, 2026. We did not open an account.
Not confirmed yet: Price per user from, Free plan, Free plan limits.