Zapier review
Updated September 28, 2026 · ForgeCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Zapier suits small businesses that want to connect their apps without building anything. The free plan covers 100 tasks per month, and paid plans start at $29.99, so the free tier is the cheap way in for a small team that only needs light automations.
Key facts
- Best for
- Small businesses that want broad app coverage and can start on the free plan.
- Price from
- $29.99 (Source, checked September 26, 2026)
- Free plan
- Yes (Source, checked September 26, 2026)
- Usage limits
- 100 tasks per month (Source, checked September 26, 2026)
- Free trial length
- 14 days (Source, checked September 26, 2026)
- Integrations
- 9,000 (Source, checked September 26, 2026)
- Tool type
- Automation (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Help-centre, Community (Source, checked September 26, 2026)
- Audience
- Small business, Enterprise
- Pricing model
- Free plan, Free trial
- Official website
- zapier.com
Pros and cons
Pros
- Free plan included, so a small business can test automations before paying anything
- Covers 9,000 integrations, so most of an existing tool stack can be connected
- Support runs on email, chat and help centre, including chat and a help centre
- Free trial included (14) lets a team test a paid tier first
Cons
- Paid plans start at $29.99, above the median starting price of €13.15 across the automation tools compared here.
- Support runs on email, chat and help centre only, so there is no phone line for urgent problems.
- The free plan stops at 100 tasks per month, so a busy team has to move to a paid tier quickly.
Who it suits
- Small businesses that want to automate routine work across the apps they already pay for
- Teams that want to start at no cost with a free plan and a free trial (14)
- Enterprises that need a large catalogue, with 9,000 integrations available
Who should look elsewhere
- Price-first buyers, since IFTTT starts at $2.99 while Zapier starts at $29.99
- Readers weighing tools priced in another currency, such as Shafrik at XOF 9,900
What you get free
Zapier includes a free plan, so a small business can connect its apps and run basic automations without paying anything. A free trial (14) is offered too, for teams that want a feel for the paid tiers before picking one. The free plan suits light, occasional workflows, and the trial gives a short window to test a paid setup.
Intro and renewal prices
Paid Zapier plans start at $29.99, and that figure is the entry point to weigh. The free plan and the free trial (14) sit alongside it, which is how a small team tests a workflow before paying. Once a paid plan is running, $29.99 is the figure to keep in mind when the plan renews.
How Zapier compares
- 9.5 vs 9.3
- 9.5 vs 9.1
9.5 vs 8.7- 9.5 vs 9.2
- 9.5 vs 9.3
9.5 vs 9.4
9.5 vs 8.5- 9.5 vs 9.2
- 9.5 vs 8.7
- 9.5 vs 8.0
- 9.5 vs 9.5
9.5 vs 9.4
9.5 vs 9.4- 9.5 vs 9.3
9.5 vs 9.1
9.5 vs 9.1
9.5 vs 9.1- 9.5 vs 9.0
9.5 vs 9.0- 9.5 vs 8.9
9.5 vs 8.9
9.5 vs 8.8- 9.5 vs 8.7
9.5 vs 8.5
9.5 vs 8.5
9.5 vs 8.5
9.5 vs 8.5
9.5 vs 8.5
9.5 vs 8.0
9.5 vs 8.0
9.5 vs 8.0
Frequently asked questions
Does Zapier have a free plan?+
Yes. Zapier lists a free plan, so a small business can connect apps and run simple automations with no payment. A free trial (14) is also offered, which is useful for teams that want to see the paid tiers before choosing one.
What does the free plan cover each month?+
The free plan runs on 100 tasks per month. That is enough for occasional, low-volume automations, and a small team will hit the ceiling quickly if its workflows run every day. Paid plans start at $29.99 once that happens.
How much does Zapier cost to start?+
Paid Zapier plans start at $29.99. That is above the median starting price across the automation tools on this site, €13.15, and Zapier ranks 208 of 307 on that measure. The free plan is the cheaper way in.
How long is the free trial?+
The free trial lasts 14. It sits next to the free plan rather than replacing it, so a team can start a workflow at no cost and use the trial window to test a paid setup before settling on one tier.
How many apps can Zapier connect?+
Zapier connects 9,000 integrations, which is the widest part of the offer. A small business can usually find the apps it already pays for, and an enterprise team can cover several systems in one place. That breadth is the strongest part of the offer.
How do you get help from Zapier?+
Support runs on email, chat and help centre, so it covers email, chat, a help centre and a community, with no phone line listed. For a small business that is enough for routine questions, and the help centre covers much of the setup work.
Who is Zapier built for?+
Zapier lists small business and enterprise as its audience, so it serves small businesses and enterprises alike. A small team gets a free plan to start on, while a larger organisation has paid tiers to grow into. The automation focus stays the same for both.
Is Zapier cheaper than IFTTT?+
Not on entry price. IFTTT starts at $2.99 against $29.99 for Zapier, and Infloww sits at $40. Zapier earns its higher price with 9,000 integrations rather than on cost.
Sources
- help.zapier.com/hc/en-us/articles/8496197192461-Get-start... checked September 26, 2026
Backs: Free trial length
“automatically enrolled in a 14-day free trial”
- zapier.com checked September 26, 2026
Backs: Audience
“Trusted by 3 million+ businesses”
- zapier.com/pricing checked September 26, 2026
Backs: Free plan, Integrations, Pricing model, Price from, Support channels, Tool type, Usage limits
“100 tasks/mo; unlimited Zap workflows”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
Zapier
Small businesses that want broad app coverage and can start on the free plan.